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  • What should ott brands post to engage with consumers on instagram? 

    Authors:Beşli, Bersu
    Publisher and Date:(Kadir Has University, 2019)
    This study analyzes the most engaging content categories on Instagram. In order to understand and analyze the digital consumer engagement, Instagram content shared by two OTT brands, Netflix and BluTV will be examined. The aim of the study is to introduce an understanding on what factors indicate the essentials of a branded Instagram content created as a digital content marketing effort of an OTT brand in terms of digital consumer engagement by means of relational content analysis. The analysis ...