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  • Marketing higher education and positioning strategies of foundation universities of Turkey 

    Authors:Carlık, Efe Mehmet
    Publisher and Date:(Kadir Has University, 2020)
    Higher education marketing literature suggests that internationalization of universities and globalization on higher education create external forces in higher education as massification, expansion and diversification, growth of heterogeneity, and the growth of competition. As a result of those forces, the international student recruitment market has evolved into a buyer's market and required market-oriented approaches. Also, the literature underlines that classical buyer's and seller's relationship ...