The current study investigates the special in-group dynamics of women between 55-65 years, and demonstrates the need for "Facebook usage" for that specific age group. The research question assesses the reasons behind the Facebook usage need and intention, for the women between 55-65 years. It is true that the underlying reasons behind social media usage is related to many sociologic and psychological factors, and the Facebook usage of women aged between 55-65 can only be explained by first examining ...