Browsing by Author "Jung, Yeon Sung"

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When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance?

Authors:Mengüç, Bulent; Auh, Seigyoung; Katsikeas, Constantine S.; Jung, Yeon Sung
Publisher and Date:(Amer Marketing Assoc, 2016)

The role of coworkers' customer orientation (CO) in influencing an employee's CO has received sparse attention in the literature. This research serves two purposes. First the study draws on person-group fit theory to develop ...
When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation-Performance Link

Authors:Auh, Seigyoung; Mengüç, Bülent; Katsikeas, Constantine S.; Jung, Yeon Sung
Publisher and Date:(Sage Publications, 2020)

Research on customer participation (CP) has focused on its benefits for customers. However, recent research suggests that CP is beneficial to both customers and firms. The literature is also sparse on the economic (e.g., ...