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  • The adoption and influences of big data in tourism industry in Turkey 

    Authors:Küçükbatır, Merve
    Publisher and Date:(Kadir Has University, 2018)
    The adoption Today’s common belief on big data says all sorts of industries will become much more efficient through the data-driven evidence. The tourism industry is one of those industries which thrive on information. Together with the adoption of big data in tourism industry there is a number of opportunities arising which might help organizations in providing predictive modelling analysis and key insights. These insights can provide businesses with more integrated view of the whole industry and ...