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  • Corporations as Diplomatic Actors: Conceptualizing International Communication Tools 

    Authors:Sevin, Efe; Karaca, Hazal Sena
    Publisher and Date:(IGI Global, 2016)
    This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically the chapter will provide details about three concepts: lobbying nation brands and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption ...