Browsing by Author "Vento, Patrick Poyner-Del"
How people can become persuaded by weak messages presented by credible communicators: Not all sleeper effects are created equal Authors:Albarracin, Dolores; Kumkale, Gökçe Tarcan; Vento, Patrick Poyner-Del
Publisher and Date:(Academic Press Inc Elsevier Science, 2017)The sleeper effect has been proposed to describe temporal changes in persuasion for messages associated with noncredible sources. The present research introduces a new kind of sleeper effect denoting increases in persuasion for weak messages associated with credible sources. This effect of the source was hypothesized to derive from attending to the message source rather than the message arguments and reconstructing delayed attitudes primarily on the basis of the source information. Findings from ...