Browsing by Publisher "Civilacademy Sosyal Bilimler Topluluğu Fatih Üniversitesi"
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Publisher and Date:(Civilacademy Sosyal Bilimler Topluluğu Fatih Üniversitesi, 2008)Advertising communication transmits a controlled message for making the target audience behave according to the sales target of the advertiser. The design of this controlled message to expand the acceptability of the product must refer to the target’s socio-cultural values and be based on real life. This is especially true in the advertisements directed at women. To increase acceptability, the real life gender roles and the competence areas belonging to these roles are reproduced and assured ...