Browsing by Subject "Communicative Space"
Now showing items 1-1 of 1
-
Globetrotters And Brands: Cities In An Emerging Communicative Space
Authors:
Publisher and Date:(Springer International Publishing, 2016)This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects ...