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  • Globetrotters And Brands: Cities In An Emerging Communicative Space 

    Authors:Sevin, Efe
    Publisher and Date:(Springer International Publishing, 2016)
    This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects ...