Browsing by Subject "Diffusion of information"
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Publisher and Date:(International Institute of Informatics and Systemics IIIS, 2015)During the 1990s advances in statistical and demographic analysis helped the development of an understanding of public opinion as the collective view of a defined population such as a particular demographic or ethnic group. In this view the influence of public opinion is not restricted to politics and elections. Public opinion is considered a powerful force in many other spheres such as culture fashion literature and the arts consumer spending and marketing and public relations. Attitudes and ...