Browsing by Subject "Social Network Sites"
Now showing items 1-4 of 4
Publisher and Date:(Academic Conferences and Publishing International Limited, 2017)This paper reports the results of two experiments that investigate the relationship between the quantity of information disclosed on an SNS profile and profile viewers' first impressions of the profile owner. Both experiments utilized a 2 (low quantity of information vs. high quantity of information) by 2 (male vs. female profile) design. In the first experiment (n = 1059), the respondents were randomly assigned to the experimental conditions. The results showed that profile viewers were more ...
More or less: Amount of personal information displayed in Social Network Site profiles and its impact on viewers' intentions to socialize with the profile owner Authors:
Publisher and Date:(2012)This paper presents the results of an experiment that employed a 2 (low vs. high information) by 2 (male vs. female profile) design to investigate the relationship between amount of information displayed in a Social Network Site (SNS) profile and profile viewers' intentions to engage in further social interactions (communicate online, add to SNS profile, and meet face-to-face) with the profile owner. The results indicate that more information increases the likelihood of relationship initiation for ...
Publisher and Date:(Kadir Has University, 2019)This study analyzes the most engaging content categories on Instagram. In order to understand and analyze the digital consumer engagement, Instagram content shared by two OTT brands, Netflix and BluTV will be examined. The aim of the study is to introduce an understanding on what factors indicate the essentials of a branded Instagram content created as a digital content marketing effort of an OTT brand in terms of digital consumer engagement by means of relational content analysis. The analysis ...
When Sharing Less Means More: How Gender Moderates the Impact of Quantity of Information Shared in a Social Network Profile on Profile Viewers' Intentions About Socialization Authors:
Publisher and Date:(Routledge, 2014)This study summarizes the results from a 2 (low vs. high information) × 2 (female vs. male profile) experiment that investigates the impact of quantity of information shared on a Social Network Site (SNS) profile on viewers' intentions to pursue further interactions with the profile owner. Quantity of information had no statistically significant effect on intentions to further socialize online. The two-way interaction between information quantity and profile gender was such that for male profiles ...