Browsing by Subject "Social media"
Now showing items 1-17 of 17
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Bottom-up nationalism and discrimination on social media: An analysis of the citizenship debate about refugees in Turkey
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Publisher and Date:(Sage Publications Ltd, 2020)This study analyzes social media representations of refugees in Turkey and discusses their role in shaping public opinion. The influx of millions of Syrian refugees in Turkey has created heated debates about their presence and future in the country. One of these debates was triggered by President Erdogan's statement that Turkey would issue citizenship rights to Syrians in July 2016. Due to a lack of critical voices about refugee issues in Turkey's mass media sphere, social media has become a key ...
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Do Foreigners Count? Internationalization of Presidential Campaigns
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Publisher and Date:(Sage Publications Inc, 2017)The U.S. presidential elections always attract the attention of foreign audienceswho despite not being able to vote choose to follow the campaigns closely. For a post that is colloquially dubbed as the Leader of the Free World it is not unexpected to see such an interest coming from nonvoters. Mimicking almost hosting a megaevent the elections increase the media coverage on the United States thus making the elections a platform to communicate with the rest of the world and to influence the reputation ...
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Google plus in the higher education space. Are educators ready for social media learning in schools?
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Publisher and Date:(International Institute of Informatics and Systemics IIIS, 2012)Social Media have an increasing influence on higher education. In the past mainly privacy issues discouraged educators from using social media in teaching but with Google Plus a new way of communicating is promised. Apart from the possibility to post information for students use a videoconferencing tool or a tool to get updated on selected topics instructors can also use Google Plus as a tool for cross-course communication. In general nearly all web services can be adapted for educational use. It ...
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Halkla ilişkiler yönetiminde dijital dönüşüm
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Publisher and Date:(Kadir Has University, 2013)Bu calisma Butunlesik Pazarlama Ýletisimi sonrasinda halkla iliskilerin internetin halkla iliskiler uzmanlari tarafindan da mesajlarini iletmekte kullanilmasina davet ettigini gostermektedir. Mevcut durumda yayinlarin online ile iliskisi goz onunde bulunduruldugunda halkla iliskiler sirketlerinin bu yeni akima ayak uydurabilmesi icin iletisim calismalarina internet uzerinden cesitlilik getirmeleri gerektigi gorulmustur.
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How to engage consumers through effective social media use-guidelines for consumer goods companies from an emerging market
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Publisher and Date:(Universidad de Talca, 2021-07)This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal factors influencing consumer engagement (i.e., reposting, commenting on or liking posts), as an indicator of social media effectiveness, are considered in detail in the research model. Moreover, the model considers differences between industries as well as social media platforms. ...
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Kurumsal iletişimde yeni bir platform olarak sosyal medya kullanımı : Üniversitelere yönelik bir kurumsal iletişim uygulaması
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Publisher and Date:(Kadir Has University, 2015)Sosyal medyanin son on yillik surecte gunluk hayatta en cok tercih edilen iletisim araclarindan birisi haline gelmesiyle birlikte onemi her gecen gun artmaktadir. Her ne kadar ag tabanli iletisim sistemleri iletisim teknolojilerindeki gelismenin bir yansimasi olarak kurumsal iletisim alaninda uzun yillardir kullanilmaya devam ediliyor olsa da sosyal aglar bazi ozellikleri ile cevrimici sitelerden farkliliklar barindirmaktadir. Bu calismada universitelerin kurumsal iletisim faaliyetlerinde sosyal ...
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News consumption behaviours of young generation in Turkey with a focus on social media usage
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Publisher and Date:(Kadir Has University, 2017)The aim of this research is to demonstrate an ongoing pattern about young generation’s news consumption through social media in Turkey. The purpose is to emphasize recent studies’ key findings about the role of social media as a news source among young generation. To that end an online survey was conducted which is followed by interviews with six respondents selected by purposive sampling method. By this way the researcher got more insight about users’ (aged between 16 and 34) own perceptions that ...
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The significant challenges preventing digital newsrooms in Turkey from adapting to new media
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Publisher and Date:(Kadir Has University, 2017)The purpose of this thesis is to reveal the significant challenges that digital newsrooms in Turkey have been facing to adapt to newly emerging organisational structures technologies platforms tools storytelling techniques and business models in new media environment. This study scrutinises how production distribution and consumption of online news content have evolved from 1996 to present with the emergence of the internet social media and related technological advancements in chronological order ...
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Social media impact on television in yemen : the case of belqees tv
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Publisher and Date:(Kadir Has University, 2018)Television industry experienced many changes in the digital era and social media is considered as the latest contributor to those changes as it becomes an important part of any TV station. This research is studying the impact of social media on television in Yemen with further focus on Belqees TV. The research includes reflections on the media convergence and its types of technological structural economic convergence and convergent audience. The study is using a mixed research method of quantitative ...
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Social media integration in higher education cross-course google plus integration shown in the example of a master's degree course in management
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Publisher and Date:(Elsevier Science Bv, 2012)Nearly all web services can be adapted for educational use Although some nistructors do use social media for their courses privacy concerns always throttle the 'need' of instructors for social media. Google Plus seems to offer the possibility to overcome this privacy issue in using a methodology to group one's contacts. The course concept shown in this contribution offers a concrete approach for integrating Google Plus functionalities in higher education and benefiting from cross-course interaction. ...
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Sosyal medya platformları üzerinden pazarlama ve bu mecrayı etkin kullanan sektörler
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Publisher and Date:(Kadir Has University, 2012)Günümüzde tüketiciler zamanlarının çoğunu internet başında geçirmektedirler. Bu durum satın alma kararlarını verme aşamalarında sosyal medyayı da göz önünde bulundurmalarını doğurmuştur. İnternette yaşanan gelişmeler tüketicileri hızla sosyal medyanın içine çekmektedir. Hatta internet kanalıyla tüketiciler hem içerik oluşturmaya başlamışlar hem de tecrübelerini sosyal çevreleriyle paylaşma imkanı bulmuşlardır. Tüm markalar oluşan bu yeni medya düzeninin ve yeni kültürün doğasını kavramaya ...
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THOUGHTS ON INTERPELLATION AND INTERTEXTUALITY AMONG FACEBOOK COVER PHOTOS OF FOUR MAJOR POLITICAL PARTIES AS VISUAL NARRATIVES DURING THE TURKISH GENERAL ELECTION OF 2015 CAMPAIGN
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Publisher and Date:(ISTANBUL KULTUR UNIV, 2015)The main goal and interest in this paper is to explore how visual narrative processes function through single visual texts as cover photos on official Facebook pages of four major political parties (Justice and Development Party (JDP) a.k.a. AKP Republican People's Party (RPP) a.k.a. CHP Nationalist Movement Party (NMP) a.k.a. MHP and Peoples' Democratic Party (PDP) a.k.a. HDP) represented in the Turkish Grand Assembly during general election campaign of 2015. The cover photos which illustrate ...
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Trends in social media application: The potential of Google+ for education shown in the example of a bachelor's degree course on marketing
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Publisher and Date:(Springer, 2011)Google Plus has the potential to improve students' collaboration through circles conduct research for projects with sparks improve the student-instructor relationship by using this kind of social media to get in touch with each other and support blended learning with the hang out functionality. The course concept which is shown as an example offers a concrete approach for integrating Google Plus functionalities in education. The results of the forthcoming analysis of the concept in use will show ...
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Understanding the Images of Alan Kurdi With "Small Data": A Qualitative, Comparative Analysis of Tweets About Refugees in Turkey and Flanders (Belgium)
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Publisher and Date:(USC Annenberg Press, 2017)One of the peak moments of the debate on the European refugee crisis was caused by the circulation of images of Alan Kurdi, a three-year-old Syrian boy who drowned in the Aegean Sea on September 2, 2015. The images triggered worldwide reactions from politicians, nongovernmental organizations, and citizens. This article analyzes these reactions through a qualitative study of 961 tweets from Turkey and Flanders (Belgium), contextualizing them into the framing and representation of refugees before ...
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User perception of personalized advertisements and surveillance on Facebook and Instagram: A comparative analysis between digital natives and digital immigrants
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Publisher and Date:(Kadir Has University, 2020)The appearance of Web 2.0 has altered the nature of one-way traditional media which users were only the receivers and it allowed them to contribute to online platforms. Web 2.0 brought out new Internet technologies called as social media platforms such as Facebook, Twitter and Instagram etc. where the users can not only interact with other users, but also produce and share their own content on their profiles. According to a research carried in 2018, Facebook users spend approximately 50 minutes ...
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The uses of digital media in overthrow the coup :the case of 15 July 2016 coup in Turkey
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Publisher and Date:(Kadir Has University, 2018)The internet became the biggest network worldwide and Facebook became the largest virtual community with 2 billion users around the world in the last six years. The Middle East has witnessed several revolutions in many countries such as Tunisia Egypt Libya Yemen and Syria and a military intervention took place in Egypt in July 2013. All these developments are deeply related with the speedy revolution on the internet especially the social media. People in those cases used the social media to ...
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Üniversite öğrencilerinin iletişimde ve günlük hayatta sosyal medya kullanım alışkanlıkları: Kadir Has Üniversitesi Örneği
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Publisher and Date:(Kadir Has University, 2013)Bu tez çalışmasında Kadir Has Üniversitesi öğrencilerinin sosyal medyayı kullanma alışkanlıkları araştırılmıştır. Bu amaçla Kadir Has Üniversitesi öğrencilerine anket uygulanarak SPSS 20 programında değerlendirilmiştir. Ankete katılanların çoğunluğunun sosyal medya ile yoğun ilgili ve aktif kullanan kişiler olduğu ve çoğunluğunun facebook sosyal ağını diğer sosyal ağlara göre fazla takip ettiği belirlenmiştir.