Browsing Halkla İlişkiler ve Tanıtım / Public Relations and Information by Title
Now showing items 1-20 of 34
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A Country Under Siege: Reflection of Identity Crisis on the Formation of Public Opinion in Turkey
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Publisher and Date:(Int Business Information Management Assoc-IBIMA, 2016)To date academic attention in social sciences remains inadequate with regard to research and analysis of public opinion in Turkey. Most of the existing research has assessed the public opinion during political election periods. Therefore it is of great interest to find out what the public thinks about current issues in the country and how to interpret the results to be able to reveal whether they may have any reflections on social political and cultural structure of the country. The current study ...
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Assessing changes in Turkish public opinion: Current trends and future prospects
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Publisher and Date:(International Institute of Informatics and Systemics IIIS, 2017)It would be unfair underestimating the accumulated knowledge and efforts which target to assess public opinion on certain issues and put forward effective plans. However many of the research aiming to analyze public opinion handle the issue mostly during political election periods and they do not have much idea about the different actors and factors that would be effective in the formation of public opinion. There is only a few research done in Turkey that measures public opinion regularly. Therefore ...
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Branding cities in the age of social media: A comparative assessment of local government performance
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Publisher and Date:(Springer International Publishing, 2015)This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. Theoretical arguments in the fi elds of corporate and city branding point out the potential of these new communication platforms to change how brand-related content is created and shared with target audiences. However the practice is understudied. The study fi rst explains the ...
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Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
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Publisher and Date:(IGI Global, 2016)This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically the chapter will provide details about three concepts: lobbying nation brands and commercial diplomacy. The research objective is to propose a conceptual framework that (i) explains when and how a specific tool should be used and (ii) demonstrates the inherent connection between the tools. The main assumption ...
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Deepening Polarization in Turkish Society: The Impact of Political Actors on Public Opinion
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Publisher and Date:(Int Business Information Management ASSOC-IBIMA, 2017)Recent research shows that polarization trends are on the rise in Turkey (Konda 2010; BILGESAM 2014: Erdogan 2016: Kadir Has University Turkey Research Center 2017). There are different patterns of polarization in Turkish social and political structure, while its consequences reveal themselves in the political rhetoric, media discourse and voting behavior. There is not much research done in social sciences with regard to the research of polarization and its underlying factors in Turkey. To be able ...
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Digital Citizenship from Below: Turkish State versus Youtube
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Publisher and Date:(Int Business Information Management Assoc-Ibima, 2018)This study aims to give a historically situated analysis of the YouTube ban as seen by Turkish internet users during the first YouTube ban period between 2007-10. The content is used from online Turkish anonymous user platform, eksi sozluk, (sour dictionary). The aim is to test whether there is a civil society response to the ban which political elites and ordinary citizens contest the necessity of access to global social media networks. The main focus of this research paper is the kinds of discourse ...
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Digital crime and punishment: Turkish online journalism under siege
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Publisher and Date:(International Institute of Informatics and Systemics IIIS, 2012)Turkish mass media since its beginnings in late 19th century has aimed to gain its role as the fourth estate in Turkish political scene. The freedom of press has been at the paramount of discussions since the foundation of the Turkish Republic in 1923. Between 1980 and 2000 Turkish media grew more and more liberal and was able to express discontent publicly exercising its checks and balances function. On the other hand the conservative majority of AKP government the governing party in Turkey brought ...
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Digital Transformations in Turkey: Current Perspectives in Communication Studies
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Publisher and Date:(Wiley-Blackwell, 2016)
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Do Foreigners Count? Internationalization of Presidential Campaigns
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Publisher and Date:(Sage Publications Inc, 2017)The U.S. presidential elections always attract the attention of foreign audienceswho despite not being able to vote choose to follow the campaigns closely. For a post that is colloquially dubbed as the Leader of the Free World it is not unexpected to see such an interest coming from nonvoters. Mimicking almost hosting a megaevent the elections increase the media coverage on the United States thus making the elections a platform to communicate with the rest of the world and to influence the reputation ...
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DOMESTİK ETNOGRAFİ ÖRNEĞİ OLARAK BEN UÇTUM SEN KALDIN
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Publisher and Date:(Hacettepe Üniversitesi İletişim Fakültesi, 2015)In what ways does documentary camera with its unique capacity to disentangle reality penetrate and reconstruct history? At the intersections of history and memory and of family and self, how do documentary narratives crafted through the pursuit of personal life stories, longed family members, and childhood recollections contest hegemonic ideologies about identity? This article focuses on I Flew You Stayed (2012) by Mizgin Müjde Arslan as a reflexive narrative of tracing longed family members ...
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Encountering difference and radical democratic trajectory: An analysis of Gezi Park as public space
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Publisher and Date:(Routledge, 2015)Summer 2013 was a historic period in regards to political activism in Turkey. Commonly referred to as ‘the Gezi Resistance’ the grass-roots mobilisation caught the rather self-assured AKP (Adalet ve Kalkinma Partisi) government off guard as hundreds of thousands rushed to the streets squares and parks to reclaim those spaces publicly. The resistance started with the attempt by a handful of environmentalists to protect a few trees being cut down in central Istanbul. Then it quickly moved beyond ...
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Ethnographic Cinema, Anthropology and Issues of Representational Authority in Visual Documentation of Culture
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Publisher and Date:(İmge Kitabevi Yayınları, 2015)Ethnographic film has offered unique tools for cultural documentation since the emergence of motion pictures. However, visual representations of culture have had a problematic relationship with the larger discipline of anthropology for decades in part due to the threat of the camera to replace the scientific yet imperfect eye of the anthropologist with a technological tool. This article argues that the rocky relationship between anthropology and the moving image has deeper roots in the ...
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Exploring the City: Perceiving Istanbul through its Cultural Productions
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Publisher and Date:(Wiley-Blackwell, 2011)This essay explores the role of Istanbul's 'cultural productions' as components of the city's structure and texture. Istanbul is a city of tensions generated by its countless conflicting and divergent flows which are constantly influenced by socio-economic political and cultural fusions and confusions. It is constantly expanding both horizontally and vertically as evidenced by its central and peripheral settlements illegal dwellings and squatted lands. With each and every new inhabitant further ...
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Framing the Russian Aircraft Crisis: News Discourse in Turkey's Polarized Media Environment
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Publisher and Date:(Uluslararası İlişkiler Konseyi Derneği, 2018)This article analyzes the way in which the downing of a Russian aircraft by a Turkish F-16 jet on 24 November 2015 was framed by pro-government (Turkiye Yeni Akit Yeni Safak) and anti-government (Cumhuriyet) newspapers. Framing means selecting some aspects of a perceived reality and making them more salient in a communicating text. News frames give us definitions and identify those responsible for an event make moral judgements, and propose solutions to problems. The analysis of the news frames ...
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From Ayran to Dragon Fruit Smoothie: Populism, Polarization, and Social Engineering in Turkey
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Publisher and Date:(USC Annenberg Press, 2020)Food embedded with symbolic meaning has power in politics. Food as political communication is extensively studied as a nation branding and public diplomacy tool. However, academic studies seem to overlook the role that food plays in populism and political polarization. Pointing out a gap in the field, I explore the role of culinary culture in Turkish politics between 2013 and 2019 to demonstrate its polarizing effect and its role in social engineering. I argue that social engineering as part of ...
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Globetrotters And Brands: Cities In An Emerging Communicative Space
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Publisher and Date:(Springer International Publishing, 2016)This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects ...
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Halkla ilişkiler anlayışıyla bütünleşik pazarlama iletişimi
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Publisher and Date:(İstanbul Üniversitesi İletişim Fakültesi, 2009)Pazarlama iletişimi etkinliklerinde halkla ilişkiler disiplininin önemi yıllar boyu genellikle ikincil dere‐ cede görüldü. Pazarlama karmasındaki tanıtım ayağı, ağırlıklı olarak reklamdan oluşuyordu. Halkla ilişkiler, ürünlerle ilgili basında haberlerin yayınlanması ihtiyacı olduğunda hatırlanan sadece ekstra bir tanıtım aracıydı. Halkla ilişkilerin ağırlıkla kurumsal iletişimden sorumlu olduğu kabul edilirdi. 1990’lı yıllarda dünyadaki siyasi, ekonomik ve teknolojik gelişmelerle birlikte ...
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Halkla İlişkiler Perspektifinden Kurumsal Vatandaşlık Anlayışına Bir Bakış
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Publisher and Date:(Galatasaray Üniversitesi İletişim Fakültesi, 2011)In our contemporary world, especially for big companies, the notion of corporate responsibility conscience has been pretty important to gain and sustain reputation in the eyes of their stakeholders. Many companies have been trying to express how they care about corporate citizenship practices which are allegedly the natural parts of their business plans or their corporate philosophies in different ways. Even though the term of corporate citizenship has emerged in management literature dealing ...
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How to study ethnic food: Senses, power, and intercultural studies
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Publisher and Date:(BioMed Central Ltd., 2020)This article gives a broad review of the literature focusing on food, senses, and intercultural relations. Integrating cultural studies literature and concepts into ethnic food studies, it tries to understand the ways in which ethnic food becomes an agent of social change and helps to build, promote, and improve intercultural relations. More specifically, this article tries to explore the ways in which ethnic food could be used as a pedagogical tool in intercultural relations. The following questions ...
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Invented Myths in Contemporary Turkish Political Advertising
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Publisher and Date:(Springer, 2016)This article focuses on the November 2015 elections in Turkey and analyzes the discourses embedded in the political campaign videos produced and circulated by the Justice and Development Party (ruling party since 2002) Republican People's Party (first political party of the republic) People's Democratic Party (main vehicle of the Kurdish politics) and Nationalist Movement Party (ethno-nationalist party). Republic of Turkey's construction in the national imagination over the past 90 years have both ...