Now showing items 1-6 of 6
Corporations as Diplomatic Actors: Conceptualizing International Communication Tools
(IGI Global, 2016)
This chapter presents a theoretical look on the available international communication tools that can be used by multinational corporations (MNCs) to engage in diplomatic relations. Specifically the chapter will provide ...
Globetrotters And Brands: Cities In An Emerging Communicative Space
(Springer International Publishing, 2016)
This chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable ...
Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015)
This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. ...
Understanding Soft Power Through Public Diplomacy İn Contrasting Polities
(Taylor & Francis Inc, 2016)
Do Foreigners Count? Internationalization of Presidential Campaigns
(Sage Publications Inc, 2017)
The U.S. presidential elections always attract the attention of foreign audienceswho despite not being able to vote choose to follow the campaigns closely. For a post that is colloquially dubbed as the Leader of the Free ...
Pathways of connection: An analytical approach to the impacts of public diplomacy
(Elsevier Science Inc, 2015)
Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and ...