Now showing items 1-3 of 3
Branding cities in the age of social media: A comparative assessment of local government performance
(Springer International Publishing, 2015)
This chapter is a comparative study of how three local governments- Cape Town (South Africa) Philadelphia (Pennsylvania USA) and Myrtle Beach (South Carolina USA)-use social media platforms in their city branding attempts. ...
Do Foreigners Count? Internationalization of Presidential Campaigns
(Sage Publications Inc, 2017)
The U.S. presidential elections always attract the attention of foreign audienceswho despite not being able to vote choose to follow the campaigns closely. For a post that is colloquially dubbed as the Leader of the Free ...
Pathways of connection: An analytical approach to the impacts of public diplomacy
(Elsevier Science Inc, 2015)
Public diplomacy albeit its functional similarities with public relations and other corporate communication tools is inherently a foreign policy tool used by practitioner states to advance their national interests and ...