Reklamcılık / Advertising
Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge Authors:
Publisher and Date:(Kluwer Academic Publishers, 2014)This study revisits contexts of consumer socialization by focusing on fashion consumption among female teenagers. Focus groups and interviews have been utilized to collect data from 12- to 16-year-old female adolescents. The findings indicate that the adolescents cultivate both rational and symbolic skills within their friendship groups through friendship talk. The paper contributes to consumer socialization studies by examining the role of social relationships in and the accounts of the actual ...
Guiding metaphors of nationalism: the Cyprus issue and the construction of Turkish national identity in online discussions Authors:
Publisher and Date:(Sage Publications Inc, 2008)This article is a study of three major metaphors organizing nationalistic discourse about Cyprus in two online forums for Turkish university students. The analysis suggests that discussants symbolically warranted their constructions of the future of Cyprus and Turkish Cypriots with metaphors of blood and heroism that emphasized their personal and collective memory of sacrifice. Sports metaphors were used predominantly to convey a sense of the strategic importance of Cyprus. In addition discussants ...
Publicized Intimacies on Reality Television: An Analysis of Voyeuristic Content and Its Contribution to the Appeal of Reality Programming Authors:
Publisher and Date:(Routledge Journals Taylor & Francis Ltd, 2009)Given that reality television is not a cohesive genre a better understanding of the frequently noted voyeuristic appeal of reality programs would require an analysis of content features that may contribute to their voyeuristic appeal. A survey administered to television viewers and a content analysis of reality programs support hypotheses regarding the voyeuristic appeal of reality programs in general and suggest that scenes which adopt a fly on the wall perspective take place in private settings ...
(Il)Legitimisation of the role of the nation state: Understanding of and reactions to Internet censorship in Turkey Authors:
Publisher and Date:(Sage Publications Ltd, 2014)This study aims to explore Turkish citizen-consumers' understanding of and reactions to censorship of websites in Turkey by using in-depth interviews and online ethnography. In an environment where sites such as YouTube and others are increasingly being banned the citizen-consumers' macro-level understanding is that such censorship is part of a wider ideological plan and their micro-level understanding is that their relationship with the wider global network is reduced in the sense that they have ...