Browsing Araştırma Çıktıları / Scopus by KHAS Author "Adıgüzel, Mehmet"
An Integrated Fuzzy Best-Worst-TOPSIS Method for Evaluation of Hotel Website and Digital Solutions Provider Firms Authors:Samanlıoğlu, Funda; Burnaz, Ayşe Nur; Diş, Berke; Tabaş, Mehmet Doğukan; Adıgüzel, Mehmet
Publisher and Date:(Hindawi Limited, 2020)In todays world where technology is rapidly evolving, hotels need to be the best in all conditions to be one step ahead of other competitors. Digital marketing and hotel website solutions play a lead role in this competition. Therefore, hotel websites need to be innovative, user-friendly, and descriptive. The main purpose of the study is to evaluate and rank potential hotel websites and digital solutions provider firms. Since there are various potentially competing quantitative and qualitative ...