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dc.contributor.authorSevin, Efe
dc.date.accessioned2019-06-28T11:10:47Z
dc.date.available2019-06-28T11:10:47Z
dc.date.issued2016
dc.identifier.isbn9783319268774
dc.identifier.isbn9783319268767
dc.identifier.urihttps://hdl.handle.net/20.500.12469/1302
dc.identifier.urihttps://doi.org/10.1007/978-3-319-26877-4_7
dc.description.abstractThis chapter presents and discusses a new communicative space in which contemporary cities exists. The outset of such a space is the result of two interrelated developments. First international tourism has become a viable source of income for cities causing them to compete with each other for potential visitors. As a result cities have widely embraced the practice of city branding for promoting themselves as touristic destinations. Second the rise of social media use in such branding projects brought cities closer to their target audiences-at least in terms of communication. The new communicative space concept therefore explains a situation in which target audiences including residents and potential visitors interact with each other and contribute to the establishment of the reputation of a city or its brand. © Springer International Publishing Switzerland 2017.en_US]
dc.language.isoengen_US
dc.publisherSpringer International Publishingen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCity Brandingen_US
dc.subjectCommunicative Spaceen_US
dc.subjectSocial Mediaen_US
dc.subjectTourismen_US
dc.titleGlobetrotters And Brands: Cities In An Emerging Communicative Spaceen_US
dc.typebookParten_US
dc.identifier.startpage109en_US
dc.identifier.endpage122
dc.relation.journalTourism in the Cityen_US
dc.departmentFakülteler, İletişim Fakültesi, Halkla İlişkiler ve Tanıtım Bölümüen_US
dc.identifier.doi10.1007/978-3-319-26877-4_7en_US
dc.identifier.scopus2-s2.0-85017048469en_US
dc.institutionauthorSevin, Efeen_US
dc.relation.publicationcategoryKitap Bölümü - Uluslararasıen_US


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