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dc.contributor.authorOzturkcan, Selcen
dc.contributor.authorTunçalp, Deniz
dc.date.accessioned2019-06-28T11:10:48Z
dc.date.available2019-06-28T11:10:48Z
dc.date.issued2016
dc.identifier.isbn9783319329703
dc.identifier.isbn9783319329680
dc.identifier.urihttps://hdl.handle.net/20.500.12469/1314
dc.identifier.urihttps://doi.org/10.1007/978-3-319-32970-3_10
dc.description.abstractiGaranti have claimed many awards and recognitions in addition to the wide press coverage. Two years into its launch iGaranti counted for an active user base of 110 k. However the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement. © Springer International Publishing Switzerland 2017.
dc.language.isoEnglish
dc.publisherSpringer International Publishing
dc.titleCase Study 8: IGaranti: Expanding the Frontiers of Mobile Banking Innovation
dc.typeBook Chapter
dc.identifier.startpage89
dc.identifier.endpage106
dc.relation.journalServices Marketing Cases in Emerging Markets
dc.identifier.doi10.1007/978-3-319-32970-3_10


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