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Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey

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Applying a behavioural and operational diagnostic typology of competitive intelligence practice empirical evidence from the SME sector in Turkey.pdf (246.7Kb)
Date
2012
Author
Wright, Sheila
Bisson, Christophe
Duffy, Alistair P.
Abstract
This paper reports on an empirical study conducted within the SME sector in the city of Istanbul Turkey. The findings from this study enabled the creation of a behavioural and operational typology of competitive intelligence practice one developed from the work of S. Wright D.W. Pickton and J. Callow (2002. Competitive intelligence in UK firms: A typology. Marketing Intelligence & Planning 20 349-360). Using responses to questions which indicated a type of behaviour or operational stance towards the various strands of CI practice under review it has been possible to identify areas where improvements could be made to reach an ideal situation which could garner significant competitive advantage for the SMEs surveyed. © 2012 Copyright Taylor and Francis Group LLC.

Source

Journal of Strategic Marketing

Issue

1

Volume

20

Pages

19-33

URI

https://hdl.handle.net/20.500.12469/1481
https://doi.org/10.1080/0965254X.2011.628450

Collections

  • Araştırma Çıktıları / Scopus [1565]
  • Yönetim Bilişim Sistemleri / Management Information Systems [145]

Keywords

Behaviour
Competitive intelligence
SMEs
Turkey
Typology

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Contact Us | Send Feedback
Theme by 
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