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An analytic network process-based approach to concept evaluation in a new product development environment

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An analytic network process-based approach to concept evaluation in a new product development environment.pdf (335.9Kb)
Date
2007
Author
Ayaǧ, Zeki
Özdemir, Rifat Gürcan
Abstract
Selecting the best product concept is one of the most critical tasks in a new product development (NPD) environment. Making decisions at this stage becomes very difficult due to imprecise and uncertain product requirements. So the evaluation process of determining the most satisfying conceptual design has been a very vital issue for companies to survive in fast-growing markets for a long time. Therefore most companies have used various methods to successfully carry out this difficult and time-consuming process. Of these methods an analytic hierarchy process (AHP) has been widely used in multiple-criteria decision-making problems (i.e. concept selection equipment evaluation). In this study however we use an analytic network process (ANP) a more general form of AHP due to the fact that AHP cannot accommodate the variety of interactions dependencies and feedback between higher and lower level elements. Briefly in this paper an ANP-based approach is presented to evaluate a set of conceptual design alternatives in order to reach to the best concept satisfying the needs and expectations of both customers and company. In addition a numerical example is presented to illustrate the proposed approach.

Source

Journal of Engineering Design

Issue

3

Volume

18

Pages

209-226

URI

https://hdl.handle.net/20.500.12469/1636
https://doi.org/10.1080/09544820600752740

Collections

  • Araştırma Çıktıları / Scopus [1565]
  • Endüstri Mühendisliği / Industrial Engineering [131]

Keywords

Analytic network process
Concept selection
Multiple-criteria decision-making
New product development

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DSpace software copyright © 2002-2015  DuraSpace
Contact Us | Send Feedback
Theme by 
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