• English
    • Türkçe
  • English 
    • English
    • Türkçe
  • Login
View Item 
  •   DSpace Home
  • Araştırma Çıktıları / WOS
  • Araştırma Çıktıları / WOS
  • View Item
  •   DSpace Home
  • Araştırma Çıktıları / WOS
  • Araştırma Çıktıları / WOS
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

A Competitive Intelligence Practices Typology in an Airline Company in Turkey

Thumbnail
Date
2020
Author
Şahin, Murat
Bisson, Christophe
Abstract
Oil prices, political instabilities, travel legislations, and many other competitive factors make it essential for any international airline with the instinct to survive to be on constant watch in such a fiercely competitive environment. To meet this need, it is vital for international airline companies to integrate competitive intelligence (CI) into their strategy building process. In this study, we create for the first time a typology of competitive intelligence practices of an international airline company (in Turkey), based on the model developed by (Wright et al.Journal of Strategic Marketing, 20(1), 19-33,2012), and it is one of the very first to investigate Competitive intelligence in this sector. Furthermore, we made a two-step cluster analysis to uncover hidden clusters that change the way of thinking within the company. Our findings show where the company would need to make improvements on the 6 strands of the model which are attitude, gathering, use, location, technological support, and IT support. Yet, that could lead towards stronger business performance. It might also inspire other companies of the airline sector and beyond.

Source

Journal of the Knowledge Economy

URI

https://doi.org/10.1007/s13132-020-00647-z
https://hdl.handle.net/20.500.12469/3510

Collections

  • Araştırma Çıktıları / Scopus [1565]
  • Araştırma Çıktıları / WOS [1518]
  • Yönetim Bilişim Sistemleri / Management Information Systems [145]

Keywords

Competitive intelligence
Airline sector
Behavior
Typology
Turkey

Share


DSpace software copyright © 2002-2015  DuraSpace
Contact Us | Send Feedback
Theme by 
@mire NV
 

 

Browse

All of DSpaceCommunities & CollectionsBy Issue DateBy AuthorsBy TitlesBy SubjectsBy TypesBy LanguagesBy DepartmentsBy PublishersBy KHAS AuthorsBy Access TypesThis CollectionBy Issue DateBy AuthorsBy TitlesBy SubjectsBy TypesBy LanguagesBy DepartmentsBy PublishersBy KHAS AuthorsBy Access Types

My Account

LoginRegister

Statistics

View Google Analytics Statistics

DSpace software copyright © 2002-2015  DuraSpace
Contact Us | Send Feedback
Theme by 
@mire NV