Show simple item record

dc.contributor.authorTopaler, Başak
dc.contributor.authorKoçak, Özgecan
dc.contributor.authorUsdiken, Behlül
dc.date.accessioned2021-07-04T17:21:31Z
dc.date.available2021-07-04T17:21:31Z
dc.date.issued2021
dc.identifier.issn1476-1270
dc.identifier.urihttps://hdl.handle.net/20.500.12469/4044
dc.description.abstractThe theory of strategic balance argues that organizations that are neither too similar to nor too distinct from their rivals will be best positioned to meet competing demands for legitimacy and competition. This is because a similar identity to other organizations signals conformity, thus generating legitimacy, while adopting a distinctive identity through differentiation provides competitive advantage. Recent studies have noted that various combinations of conformity and differentiation tactics can achieve "optimal distinctiveness," which, depending on the particular competitive landscape, may be low, moderate, or high. This study disentangles the effect of distinctiveness in a landscape from the effects of conformity to and differentiation from ancestral identities that serve as templates for new identities. Taking a configurational approach, we explore whether distinctiveness, proximity to an ancestral identity, hybridization of multiple ancestral identities, and vertical or horizontal differentiation are necessary or sufficient, alone or in combination, to generate appeal for new identities.en_US
dc.language.isoEnglishen_US
dc.publisherSAGE PUBLICATIONS LTDen_US
dc.subjectconformityen_US
dc.subjectdifferentiationen_US
dc.subjectoptimal distinctivenessen_US
dc.subjectorganizational identityen_US
dc.subjectstrategic balanceen_US
dc.subjectqualitative comparative analysisen_US
dc.titlePositioning new identities for appeal: Configurations of optimal distinctiveness amid ancestral identitiesen_US
dc.typeArticleen_US
dc.relation.journalSTRATEGIC ORGANIZATIONen_US
dc.identifier.wos000655743900001en_US
dc.identifier.doi10.1177/1476127021999966en_US
dc.contributor.khasauthorTopaler, Başaken_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record