Browsing by Author "Tosun, Petek"
Now showing items 1-11 of 11
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Brand Love and Brand Forgiveness: An Empirical Study in Turkey
Tosun, Petek; Yanar Gürce, Merve; Öncü Eroğlu Pektaş, Güzide (Warsaw: Faculty of Management Publishing House. University of Warsaw, 2022-04-12)Brand love is an interesting and important concept that required further research in brand management. This study tested the impacts of consumer attitudes, subjective norms, and brand anthropomorphization on brand love ... -
Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek; Gurce, Merve Yanar (Palgrave Macmillan Ltd, 2022)This study has established a conceptual model regarding the impacts of brand image, which consists of two subdimensions, corporate social responsibility (CSR) image and personnel image, and brand trust on brand forgiveness ... -
Consumer complaining behavior in hospitality management
Tosun, Petek; Sezgin, Selime; Uray, Nimet (Routledge Journals, Taylor & Francis Ltd, 2022)The purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative ... -
Duygu Durumunun Tüketici Şikayet Davranışına Etkisi Hakkında Bir Pilot Çalışma
Tosun, Petek; Sezgin, Selime; Uray, Nimet (Melih Topaloğlu, 2018)Bu pilot çalışmanın amacı, duygu durumunun tüketici şikâyet davranışı üzerindeki etkisini incelemek ve oluşturulan kavramsal modelin ön testini yapmaktır. Çalışmanın kavramsal modeli, algılanan marka değeri, algılanan ... -
Examining the Impact of the Fear of Missing Out on Museum Visit Intentions
Uslu, Abdullah; Tosun, Petek (Sage Publications Inc, 2023)This study investigates the influence of the desire for continuous learning, fear of missing out (FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum visit intentions. The direct impacts ... -
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek; Koyluoglu, A. Selcuk (Emerald Group Publishing Ltd, 2023)PurposeConsumers' corporate social responsibility (CSR) expectations have increased in the new coronavirus (COVID-19) pandemic, while many financial institutions have supported society with their health-related CSR actions. ... -
The impact of perceived corporate social responsibility on consumer happiness and brand admiration
Tosun, Petek; Tavsan, Nihat (Emerald Group Publishing Ltd, 2023)PurposeThis study examines the effect of perceived corporate social responsibility (CSR) on consumer happiness and brand admiration as a consequence of consumer happiness. It suggests an original conceptual model that ... -
The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector
Tosun, Petek; Tosun, Gokhan (Emerald Group Publishing Ltd, 2023)PurposeThis study examines the impact of servitization in the form of repair and maintenance services on consumers' quality perceptions, purchase intentions and recommendation intentions while considering consumer frugality ... -
Meat Substitutes in Sustainability Context: A Content Analysis of Consumer Attitudes
Tosun, Petek; Yanar, Merve; Sezgin, Selime; Uray, Nimet (Routledge, 2020)Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based ... -
PAZARLAMA BİLİMİNDE DUYGU VE DUYGU DURUMU KAVRAMLARI İÇİN BAZ ALINMIŞ TEORİLER
Tosun, Petek (Cahit Aydemir, 2019)Günlük hayatın ve insan benliğinin ayrılmaz birer parçası olan duygular, pazarlama bilimi içerisinde çeşitli bağlamlarda çalışılmıştır. Bu makalenin amacı, duygu ve duygu durumu kavramlarının pazarlama bilimi içerisinde ... -
User-generated and brand-generated content as indicators of university brand personality and business strategy
Karadag, Hande; Tosun, Petek; Ayan, Busra (Routledge Journals, Taylor & Francis Ltd, 2022)The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content ...