Browsing WoS İndeksli Yayınlar Koleksiyonu by ORCID "Tosun, Petek/0000-0002-9228-8907"
Now showing items 1-7 of 7
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Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek; Gurce, Merve Yanar (Palgrave Macmillan Ltd, 2022)This study has established a conceptual model regarding the impacts of brand image, which consists of two subdimensions, corporate social responsibility (CSR) image and personnel image, and brand trust on brand forgiveness ... -
Consumer complaining behavior in hospitality management
Tosun, Petek; Sezgin, Selime; Uray, Nimet (Routledge Journals, Taylor & Francis Ltd, 2022)The purpose of this study is to investigate the impacts of assertiveness, aggressiveness, and perceived risks on consumer complaining behavior (CCB) in the tourism and hospitality sector. This research utilized a quantitative ... -
Examining the Impact of the Fear of Missing Out on Museum Visit Intentions
Uslu, Abdullah; Tosun, Petek (Sage Publications Inc, 2023)This study investigates the influence of the desire for continuous learning, fear of missing out (FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum visit intentions. The direct impacts ... -
The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek; Koyluoglu, A. Selcuk (Emerald Group Publishing Ltd, 2023)PurposeConsumers' corporate social responsibility (CSR) expectations have increased in the new coronavirus (COVID-19) pandemic, while many financial institutions have supported society with their health-related CSR actions. ... -
The impact of perceived corporate social responsibility on consumer happiness and brand admiration
Tosun, Petek; Tavsan, Nihat (Emerald Group Publishing Ltd, 2023)PurposeThis study examines the effect of perceived corporate social responsibility (CSR) on consumer happiness and brand admiration as a consequence of consumer happiness. It suggests an original conceptual model that ... -
The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector
Tosun, Petek; Tosun, Gokhan (Emerald Group Publishing Ltd, 2023)PurposeThis study examines the impact of servitization in the form of repair and maintenance services on consumers' quality perceptions, purchase intentions and recommendation intentions while considering consumer frugality ... -
User-generated and brand-generated content as indicators of university brand personality and business strategy
Karadag, Hande; Tosun, Petek; Ayan, Busra (Routledge Journals, Taylor & Francis Ltd, 2022)The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content ...