Yayıncı "Palgrave Macmillan Ltd" WoS İndeksli Yayınlar Koleksiyonu için listeleme
Toplam kayıt 1, listelenen: 1-1
-
Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth
(Palgrave Macmillan Ltd, 2022)This study has established a conceptual model regarding the impacts of brand image, which consists of two subdimensions, corporate social responsibility (CSR) image and personnel image, and brand trust on brand forgiveness ...