Yazar "Merdin-Uygur, Ezgi" için TR-Dizin İndeksli Yayınlar Koleksiyonu listeleme
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Considerations and Confusions about theRegulatory Focus Theory and a Future Agendafor Researchers in Marketing
Merdin-Uygur, Ezgi (Boğaziçi Üniversitesi, İktisadi ve İdari Bilimler Fakültesi, 2017)The regulatory focus theory is the mark of a paradigm shift away from a unidimensional hedonism towards a multiplicity of regulatory foci. It possesses great explanatory power; however a lot remains unresolved despite a ... -
CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
Merdin-Uygur, Ezgi (Beykoz Üniversitesi, 2018)In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has ...