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Markaların Sosyal Medya Yardım Masası Hesaplarına Yapılan Şikayetlerin Analizi: Yüksek Teknoloji Ürünleri Üzerine Bir Çalışma
(Melih Topaloğlu, 2018)
Bu araştırmada marka müşterilerinin satın alıp kullandıkları ürünlerle ilgili istek
ve şikayetlerini ilettikleri çevrimiçi yardım masalarıyla olan etkileşimi incelenerek
markaların şikayetlere nasıl yanıt verdikleri ve ...
CONSUMER IMPULSIVE BUYING TENDENCY SCALE DEVELOPMENT USING MIXED METHODOLOGY
(Beykoz Üniversitesi, 2018)
In the domains of marketing and consumer behavior, there has been a paradigmatic shift from fully rational and
mechanical human beings towards the dominance of feelings, irrationalities and impulses. Hence, there has ...
İNSAN KAYNAKLARI MUHASEBESİ: KARŞILAŞTIRMALI BİR DEĞERLENDİRME
(Atatürk Üniversitesi İİBF, 2015)
Bu çalışmanın amacı, işletmeler için önemi gün geçtikçe daha belirgin
hale gelen insan kaynaklarını, muhasebe sistemi ile ilişkilendiren insan
kaynakları muhasebesini (İKM) değerlendirmek ve yönetime daha etkin karar
desteği ...
FACTORS AFFECTING FINANCIAL CONSUMERS' PRIVATE PENSION PLAN DECISIONS: A LITERATURE REVIEW AND A CONCEPTUAL FRAMEWORK PROPOSAL
(Ali Çağlar Çakmak, 2016)
The objective of this study is to propose a framework related to financial consumers’ private pension
plan decisions. Specifically, we review the factors affecting consumers’ participation, contribution and asset
allocation ...
Joint Pricing and Ordering Problem with Charitable Donations
(Mdpi, 2020)
Finding the correct pricing strategy for a product with multiple versions is an issue for retailers from various industries. In this paper, joint pricing and ordering problem is considered for a product that has two versions ...
Brand Love and Brand Forgiveness: An Empirical Study in Turkey
(Warsaw: Faculty of Management Publishing House. University of Warsaw, 2022-04-12)
Brand love is an interesting and important concept that required further research in brand
management. This study tested the impacts of consumer attitudes, subjective norms, and brand
anthropomorphization on brand love ...
Trust, confidence and e-commerce in cyberspace
(2002)
The trust, confidence and e-commerce issues in cyberspace are discussed. Development of commercial activities in the cyberspace hinges on assuring consumers and businesses that their use of network services were safe, ...