Browsing Yönetim Bilişim Sistemleri Bölümü Koleksiyonu by Publisher "Taylor & Francis Inc"
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Social Media Adoption: A Process-Based Approach
(Taylor & Francis Inc, 2016)This research conceptualizes and measures social media adoption (SMA) of companies with a process-based approach and explains its antecedents of micro- and macro-environment size and ownership as well as its consequence ...