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Mobile learning in higher education: A marketing course design project in Austria
(Elsevier Science Bv, 2013)
The course concept introduced in this paper was implemented in 2011 in a university in Austria and shows an approach for integrating mobile learning modules in higher education. The results of the course as revealed in the ...
Trends in social media application: The potential of Google+ for education shown in the example of a bachelor's degree course on marketing
(Springer, 2011)
Google Plus has the potential to improve students' collaboration through circles conduct research for projects with sparks improve the student-instructor relationship by using this kind of social media to get in touch with ...