Reklamcılık Bölümü Koleksiyonu

Permanent URI for this collectionhttps://gcris.khas.edu.tr/handle/20.500.12469/65

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Browsing Reklamcılık Bölümü Koleksiyonu by Author "Baruh, Lemi"

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    Article
    Citation Count: 12
    Guiding metaphors of nationalism: the Cyprus issue and the construction of Turkish national identity in online discussions
    (Sage Publications Inc, 2008) Baruh, Lemi; Popescu, Mihaela
    This article is a study of three major metaphors organizing nationalistic discourse about Cyprus in two online forums for Turkish university students. The analysis suggests that discussants symbolically warranted their constructions of the future of Cyprus and Turkish Cypriots with metaphors of blood and heroism that emphasized their personal and collective memory of sacrifice. Sports metaphors were used predominantly to convey a sense of the strategic importance of Cyprus. In addition discussants employed gender and sexual metaphors to structure the tension between nationalist feelings associated with motherland Turkey as a pure virgin female and the geopolitical demands of the nation-state portrayed as a father faced with uneasy choices.
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    Citation Count: 30
    Publicized Intimacies on Reality Television: An Analysis of Voyeuristic Content and Its Contribution to the Appeal of Reality Programming
    (Routledge Journals Taylor & Francis Ltd, 2009) Baruh, Lemi
    Given that reality television is not a cohesive genre a better understanding of the frequently noted voyeuristic appeal of reality programs would require an analysis of content features that may contribute to their voyeuristic appeal. A survey administered to television viewers and a content analysis of reality programs support hypotheses regarding the voyeuristic appeal of reality programs in general and suggest that scenes which adopt a fly on the wall perspective take place in private settings contain nudity and/or include gossip contribute to the voyeuristic appeal of reality programs.