Reklamcılık Bölümü Koleksiyonu

Permanent URI for this collectionhttps://gcris.khas.edu.tr/handle/20.500.12469/65

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Browsing Reklamcılık Bölümü Koleksiyonu by Author "Yalkın, Çağrı"

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    Article
    Citation Count: 11
    (Il)Legitimisation of the role of the nation state: Understanding of and reactions to Internet censorship in Turkey
    (Sage Publications Ltd, 2014) Yalkın, Çağrı; Kerrigan, Finola; vom, Lehn Dirk
    This study aims to explore Turkish citizen-consumers' understanding of and reactions to censorship of websites in Turkey by using in-depth interviews and online ethnography. In an environment where sites such as YouTube and others are increasingly being banned the citizen-consumers' macro-level understanding is that such censorship is part of a wider ideological plan and their micro-level understanding is that their relationship with the wider global network is reduced in the sense that they have trouble accessing full information on products services and experiences. The study revealed that citizen-consumers engage in two types of resistance strategies against such domination by the state: using irony as passive resistance and using the very same technology used by the state to resist its domination.
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    Citation Count: 0
    SilkRoad Onions and Clean Money
    (Sage Publications Inc, 2015) Yalkın, Çağrı; Kerrigan, Finola
    [Abstract Not Available]
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    Article
    Citation Count: 3
    Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge
    (Kluwer Academic Publishers, 2014) Yalkın, Çağrı; Elliott, Richard
    This study revisits contexts of consumer socialization by focusing on fashion consumption among female teenagers. Focus groups and interviews have been utilized to collect data from 12- to 16-year-old female adolescents. The findings indicate that the adolescents cultivate both rational and symbolic skills within their friendship groups through friendship talk. The paper contributes to consumer socialization studies by examining the role of social relationships in and the accounts of the actual uses of fashion products. By doing so it extends scholars' policy makers' schools' and families' understanding of the dynamics involved in the building of young people's consumer identities and what type of issues they face as young consumers. Thus the study provides policy makers with information regarding how consumer skills and knowledge are cultivated and the role of the friendship group in cultivating them which can be used in formulating future policy aimed at consumer education literacy programmes and social marketing aimed at adolescents. © 2014 Springer Science+Business Media New York.