Browsing by Author "Bas,O."
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Article Citation - Scopus: 0The Genderization of American Political Parties in Presidential Election Coverage on Network Television (1992–2020)(University of Southern California, 2022) Baş, Özen; Bas,O.; New MediaThis content analysis investigates the genderization of political parties in network news coverage of U.S. presidential campaigns over the past 28 years. Based on Bem’s seminal Sex-Role Inventory, classic news values and leadership qualities were operationalized as masculine, feminine, and gender-neutral. Republicans were presented as more masculine and less feminine and gender-neutral than Democrats. These trends fluctuated some, but the differences between parties intensified over the course of the 8 presidential elections. The findings have implications for future studies that investigate the viability of gendered and transgendered candidates against the backdrop of political party identity. © 2022 (Maria Elizabeth Grabe and Ozen Bas). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org.
