Browsing by Author "Gunaydin, Yusuf"

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Citation - WoS: 3
Comparing Efficiency in All-Inclusive and Bed and Breakfast Hotel Businesses: a Multi-Period Data Envelopment Analysis in Turkey
(Emerald Group Publishing Ltd, 2022) Gunaydin, Yusuf; Kozak, Metin; Correia, Antonia; Kozak, Metin
PurposeThis paper aims to understand the most efficient hotel system and why efficiency varies across years and between the two differing types of hotel businesses in Turkey.Design/methodology/approachA data envelopment analysis (DEA) analysis was used to characterise the efficiency of all-inclusive (AI) and bed and breakfast (B & B) hotel businesses with one output (total revenue) and three inputs (labour, food and capital costs). The Malmquist approach is then used to discern changes in total efficiency (TTE) and intertemporal shifts in the efficiency frontier (technological change (Tch)).FindingsThe results reveal that the AI hotel operates at 100% efficiency in the summer and year-round. The B & B hotel business operates at 89.6% with variable constant returns to scale during the summer and with 100% efficiency. The results of the Malmquist approach indicate that the total factor productivity grew in the years 2015, 2016, 2018 and 2019, while the other years were marked by inefficiency. Such increases were due to technical efficiency change (TEch) and Tch, which means that managerial and allocative efficiency (AE) were barely achieved. Slight differences were noted in the two time periods (all year and summer), suggesting that the scale of hotel businesses is prepared to operate all year round, and this calls for strategies to mitigate seasonality.Research limitations/implicationsAs to avenues for future research, the limitations of this study are threefold. First, the hotel businesses are not parallel in terms of the duration of their service offerings. Future research may consider including an AI hotel business that is in operation for the whole year. Second, businesses in Turkey are sceptical about sharing their data as it is considered confidential. However, to better generalise the results and encourage hoteliers to consider the positive outcomes of such analysis, the number of observations could be increased by considering more hotel businesses in both categories. Third, a mixture of data representing businesses operating in various countries may reflect if the efficiency scores vary internationally.Practical implicationsOverall, AI hotel businesses are more attractive but less efficient than B & B. Furthermore, the external crisis impacts the efficiency of hotel businesses meaning that hotel managers could keep on exploring AI, perhaps educating their hosts not to waste or not offer huge quantities. Hotel managers may also need to enlarge their seasonal activities to ensure more efficiency.Social implicationsDespite the intentions of AI hotel businesses to increase their profitability with a lower level of service quality, this study shows that the AI hotel business is very attractive but not so efficient due to the higher propensity of guests to consume food and beverages in excess that compromises the definition of efficiency as zero waste. AI is very attractive for family groups or those seeking the pleasure of relaxation at seaside resorts and is also very popular in Turkey. On the other hand, the B & B hotel business is more efficient but less attractive.Originality/valueThe contributions of this paper are threefold. First, the authors analysed the efficiency and inefficiency of hotel businesses within nine years of operations. During this period, Turkey experienced first a tourism boom (2011-2014) followed by stagnation and subsequently a sharp decline due to political instability resulting in an (in)direct impact on tourism (2015-2019). Second, the authors compared the efficiency and inefficiency of AI and B & B hotel businesses. Third, the authors examined the effects of hotel management factors to ensure efficiency.
Citation - WoS: 0
Citation - Scopus: 0
IMPACTS OF THE PANDEMIC ON HOSPITALITY OPERATIONS: THE MANAGERIAL PERSPECTIVE
(Cognizant Communication Corp, 2023) Kozak, Metin; Kozak, Metin; Cinar, Kevser
Despite the fact that there has been much research in the field of COVID-19 and its impacts, the existing literature has been extensively dominated by a limited time scale and departments in the hospitality industry. Therefore, this study investigates the potential short-term impacts of a pandemic on hospitality operations, specifically relating to the revision of annual budgets and the provision of regular services and how these operations progressed in 2 years. The study aims to fill the literature gap and convey the mission to guide entrepreneurs and managers from an industrial perspective. Data were collected twice: the first was in the early weeks of 2021while the second corresponds to the early weeks of 2022 through personal interviews with 13 general managers of hospitality businesses operating in Turkey. Findings indicate that the pandemic has substantially changed the proposed annual budgets and hospitality operations. However, such changes have yet to be fully stable later.
Citation - WoS: 3
Citation - Scopus: 5
Managing Crisis in the Tourism Industry: How Pessimism Has Changed to Optimism?
(Inst Tourism, 2022) Kozak, Metin; Kozak, Metin
This study aims to investigate how the coronavirus has resulted in harmful effects on the tourism industry and how it has most likely shaken the common traditional practices that the industry had followed for years. With a chronological order, this is a case study focusing on personal observations and also personal communication with hoteliers and retailers commencing from the early weeks to the end of 2020 in Turkey. The study has resulted in the categorization of risks, challenges and responses under 10 parts. The study also provides implications for the literature and the industry at the business and destination level altogether.