Browsing by Author "Kozak, M."

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Academic Freedom in the Tourism and Hospitality Literature: A Review and Call for Action
(Taylor and Francis, 2026) Wen, J.; Kozak, M.; Hu, F.
Academic freedom, the cornerstone of intellectual inquiry, has been a subject of reflection and debate. Whereas it is a fairly common topic in disciplines such as higher education, relevant discussion in tourism and hospitality is limited: a systematic review, described in this chapter, revealed a mere five articles within the literature in this field. The chapter highlights the need to focus on academic freedom from an interdisciplinary perspective in order to further develop tourism and hospitality's reputation. A call for action is made by underlining potential constraints to academic freedom in this context and how removing these barriers can promote innovation and nurture a new generation of professionals. Overall, more voices and joint efforts are needed to foster academic freedom. © 2026 selection and editorial matter, Jun Wen, Metin Kozak, Joshua Aston and Wei Wang; individual chapters, the contributors.
Barriers To Gender-Based Pro-Environmental Travel Behavior
(Edward Elgar Publishing Ltd., 2024) Chalermchaikit, V.; Kozak, M.
This chapter aims to rationally analyze responsible travel behavior from the sustainability and development perspective, indicating barriers and implications toward tourists’ pro-environmental behavior. Based on sustainability, the triple bottom line shows possible ways to move from the previous travel behavior via sustainable behavior, highlighting the ‘Go Green’ concept influencing marketing, communication, and policies. Gender implications become important keys to sustainable behavior patterns via marketing, communication, and policies. Also, the chapter integrates the current practice of the United Nations via sustainable development goals with implementation as a part of travel behavior. Thus, the viewpoints analyze the different marketing, communication, and policy approaches via different dimensions; values, social norms, and travel constraints through sustainable travel behavior. Furthermore, the scope of different gender perceptions is from the lens of tourists via attitudes, behavior, and characteristics. Hence, the chapter conceptualizes gender-based pro-environment and concludes with coherent predictions of pro-environment behavior. © The Editors and Contributors Severally 2024.
Conclusion
(Goodfellow Publishers Ltd, 2025) Kozak, M.; Correia, A.
Destination Benchmarking
(Springer Nature, 2025) Kozak, M.
Gender Tourism: An Interdisciplinary Perspective
(Taylor and Francis, 2026) Chalermchaikit, V.; Kozak, M.
This chapter explores the concept of gender tourism through interdisciplinary dimensions, emphasizing the importance of gender in shaping tourism practices and experiences. It highlights the integration of gender studies with tourism, focusing on how different genders—male, female, and alternative genders such as LGBTQ+—interact with and influence the tourism industry. Also, it identifies distinct gender roles and behaviors in tourism, noting how these roles affect travel behavior, participation in activities, and decision-making processes. The authors discuss the linkage between tourism and gender distribution, underlining the significance of gender perspectives in tourism development and career advancement while examining gender motivations and detailing how push and pull factors differ across genders and influence travel decisions. Furthermore, the chapter addresses positive attitudes toward gender tourism, stressing the benefits of understanding and accommodating diverse gender perspectives for sustainable tourism practices throughout the relevant analysis. The chapter concludes with a conceptual framework based on four dimensions: gender roles, the linkage of tourism and gender distribution, gender motivations, and positive attitudes toward gender tourism. These dimensions provide a comprehensive understanding of gender tourism, offering valuable insights for stakeholders to develop inclusive and sustainable tourism strategies via the areas of gender tourism. © 2026 selection and editorial matter, Jun Wen, Metin Kozak, Joshua Aston and Wei Wang; individual chapters, the contributors.
Handbook of Tourism and Consumer Behavior
(Edward Elgar Publishing Ltd., 2024) Zheng, D.; Kozak, M.; Wen, J.
This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services. © The Editors and Contributors Severally 2024.
Interdisciplinary Research and Tourism
(Taylor and Francis, 2026) Wen, J.; Kozak, M.; Aston, J.; Wang, W.
This significant book sheds light on the possibilities and importance of undertaking interdisciplinary research between tourism and adjacent disciplines in order to further promote the values and contributions of tourism research in both academia and society. The book critically explores the nexus between interdisciplinary research and tourism while also unpacking methods of tourism education through the lens of interdisciplinary research. Drawing on cutting-edge interdisciplinary tourism research, this volume ranges across various geographical regions and covers important contemporary themes such as gender tourism, senior leisure tourism, and the impacts of health and wellbeing on tourism experience. Written by leading academics, this insightful volume will be of interest to students and researchers working in tourism, sociology, anthropology, geography, and related disciplines. © 2026 selection and editorial matter, Jun Wen, Metin Kozak, Joshua Aston and Wei Wang; individual chapters, the contributors.
International Case Studies in Food Tourism
(Taylor and Francis, 2025) Kim, A.; Aktaş, G.; Kozak, M.
This international case study book provides 28 expertly curated case studies on the topic of food tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these case studies have been developed by academic and industry experts with the aim of creating a more interactive teaching experience focused on 'real-world' scenarios within food tourism. Each case study is logically structured and includes an aim and objectives, expected learning outcomes, required background knowledge, steps of implementation in class or online, as well as suggestions for further reading resources. Topics covered range from locally oriented gastronomy identity to innovation and sustainability, with the aim of preparing future professionals and equipping them with the necessary skills and competencies to succeed within the industry. Easy to use and international in scope, this volume is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike. © 2025 selection and editorial matter, Aise Kim, Gürhan Aktaş and Metin Kozak.
Introduction To the Handbook of Tourism and Consumer Behavior
(Edward Elgar Publishing Ltd., 2024) Zheng, D.; Kozak, M.; Wen, J.
Tourism plays a crucial role in human activity and significantly impacts the economy. This introduction explores the historical development of tourism and the evolution of consumer behavior, emphasizing the close connection between tourism and consumer choices. Unlike traditional consumption, tourist behaviors are active and location-focused, influenced by various internal and external factors, prioritizing unique experiences and brand loyalty while reducing post-consumption waste. Through an examination of current global challenges and technological advancements, the chapter anticipates future shifts in tourist behavior, including post-pandemic therapeutic tourism, niche exploration for memorable travel experiences, the transition to tech-savvy ‘smart’ travelers, the impact of social media on travel decision-making, and the rise of responsible travel as a social norm. The chapter concludes by discussing the book’s scope and expressing gratitude for contributions. © The Editors and Contributors Severally 2024.
Introduction To the Series
(Taylor and Francis, 2025) Kozak, M.; Aktaş, G.
Introduction to the Series
(Taylor and Francis, 2024) Aktaş, G.; Kozak, M.
Introduction: Interdisciplinary Research in Tourism: An Overview
(Taylor and Francis, 2026) Wen, J.; Kozak, M.; Aston, J.; Wang, W.
Tourism has long been recognized as a multifaceted domain that intersects with numerous aspects of society, culture, environment, politics, and the economy. As a socio-economic activity, tourism influences and is influenced by a wide array of forces, ranging from globalization and technological innovation to demographic shifts and geopolitical tensions. Consequently, tourism is not only an object of academic inquiry within its own right but also a phenomenon that offers fertile ground for engagement across disciplinary borders. Historically, tourism research emerged from a range of parent disciplines, including geography, economics, sociology, anthropology, and business studies. While this multidisciplinarity enriched the field in its formative years, it also led to a fragmented body of knowledge lacking unified theoretical development. © 2026 selection and editorial matter, Jun Wen, Metin Kozak, Joshua Aston and Wei Wang; individual chapters, the contributors.
Introduction: Understanding Experiential Marketing
(Goodfellow Publishers Ltd, 2025) Correia, A.; Kozak, M.
Linear Recruitment in Tourism Academia: When Academic Jobs “Go Sideways”
(Emerald Publishing, 2025) Seraphin, H.; Smith, S.; Wyatt, B.; Kozak, M.; Kennell, J.; Mandić, A.
Purpose: The recruitment and promotion of teaching academics in the UK is constrained by a complex array of career progression barriers. These barriers have led to an increasing trend of horizontal career (lack of) progression. The purpose of this paper is to reveal and discuss linearity and horizontality constrictions, challenges and issues impacting on potential careers in tourism academia. Design/methodology/approach: This study uses a leading UK national academic recruitment website to gather data and insights from across 137 posted jobs related to tourism between 2020 and 2022. Findings: The main findings of this work note the constrictions of the UK academic job market and the consequences it poses for academics within tourism and beyond. It is proposed that future research to further understand the realities faced by academics is needed to prompt action for change to create more enriching career development. Originality/value: The contribution of this study centres around sense making a phenomenon that exists but is not often talked about within academia (whether in tourism or beyond). For academics and managers, this paper presents an opportunity to reflect more holistically on careers with a view to instigating valuable change moving forward (for oneself or others). There is also a dearth of studies relating to career progression of tourism higher education educators. © 2024, Emerald Publishing Limited.
Luxury Tourism
(Springer Nature, 2025) Correia, A.; Kozak, M.
Preface
(Taylor and Francis, 2025) Kim, A.; Aktaş, G.; Kozak, M.
Preface
(Taylor and Francis, 2022) Aktaş, G.; Kozak, Metin; Kim, A.; Aktaş, G.; Kozak, M.
Preface
(Taylor and Francis, 2025) Kim, A.; Aktaş, G.; Kozak, M.
Scholars
(Springer Nature, 2025) Kozak, M.
Tourism Marketing: The Experiential Perspective
(Goodfellow Publishers Ltd, 2025) Correia, A.; Kozak, M.
Tourism Marketing: The Experiential Perspective could not be more relevant in today's dynamic tourism landscape. As global travel faces shifting consumer expectations, rapid digital transformation, and mounting sustainability demands, this timely volume brings together cutting-edge research and critical insights into the power of experiential marketing to shape the future of tourism. This edited collection explores how immersive, emotionally resonant, and technologically driven marketing strategies are redefining the relationships between tourists, destinations, and communities. The chapters highlight innovative approaches that move beyond traditional promotion, emphasizing the creation of authentic and memorable experiences that foster deeper consumer engagement, brand loyalty, and sustainable development. Drawing on a diverse range of perspectives from leading scholars and emerging voices, Tourism Marketing: The Experiential Perspective examines the intersections of sensory experience, digital tools, and community-based tourism. It is an essential resource for students, researchers, industry practitioners, and policymakers seeking to understand and apply experiential marketing in the evolving tourism sector. © Goodfellow Publishers, 2026. All rights reserved.