Browsing by Author "Wright, Sheila"

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Citation Count: 18
Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey
(Taylor and Francis Group, 2012) Wright, Sheila; Bisson, Christophe; Duffy, Alistair P.
This paper reports on an empirical study conducted within the SME sector in the city of Istanbul Turkey. The findings from this study enabled the creation of a behavioural and operational typology of competitive intelligence practice one developed from the work of S. Wright D.W. Pickton and J. Callow (2002. Competitive intelligence in UK firms: A typology. Marketing Intelligence & Planning 20 349-360). Using responses to questions which indicated a type of behaviour or operational stance towards the various strands of CI practice under review it has been possible to identify areas where improvements could be made to reach an ideal situation which could garner significant competitive advantage for the SMEs surveyed. © 2012 Copyright Taylor and Francis Group LLC.
Citation Count: 10
Competitive intelligence and information technology adoption of SMEs in Turkey: Diagnosing current performance and identifying barriers
(Halmstad University, 2013) Wright, Sheila; Bisson, Christophe; Duffy, Alistair P.
The need for SMEs to behave in a more concise and coherent competitive fashion is well recognised. This study reports on an empirical study of SMEs in Turkey. Their responses were applied to a behavioural and information technology adoption framework which enabled the identification of areas where changes would be required for these firms to begin operating at a higher level of competence. The findings revealed significant scope for improvements on all strands of the diagnostic framework: attitude gathering location technology support IT systems support and finally use of intelligence-based output by decision-makers. Through free form responses it was also possible to identify barrier to higher level adoption and performance inhibiters which were subsequently categorised and assessed for significance.
Citation Count: 11
Competitive Intelligence and Information Technology Adoption of SMEs in Turkey: Diagnosing Current Performance and Identifying Barriers
(Halmstad Univ, Sweden, 2013) Wright, Sheila; Bisson, Christophe; Duffy, Alistair
The need for SMEs to behave in a more concise and coherent competitive fashion is well recognised. This study reports on an empirical study of SMEs in Turkey. Their responses were applied to a behavioural and information technology adoption framework which enabled the identification of areas where changes would be required for these firms to begin operating at a higher level of competence. The findings revealed significant scope for improvements on all strands of the diagnostic framework: attitude, gathering, location, technology support, IT systems support and finally, use of intelligence-based output by decisionmakers. Through free form responses, it was also possible to identify barrier to higher level adoption and performance inhibiters, which were subsequently, categorised and assessed for significance.