Browsing by Author "Yanardağoğlu, Eylem"

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Citation - WoS: 21
Citation - Scopus: 27
Vacillation in Turkey's Popular Global Tv Exports: Toward a More Complex Understanding of Distribution
(USC Annenberg Press, 2016) Alankuş, Sevda; Yanardağoğlu, Eylem
Audience demand for Turkey's TV series has increased their strength in the regional market and beyond. By mid-2014 more than 70 Turkish TV dramas reached audiences in 75 countries. Some experts have characterized this as neo-Ottoman cool, referring to Turkey's growing "soft power" role in successfully combining Islam with democracy. However, survey data from 16 Arab countries, previous audience studies, and our in-depth interviews with Istanbul-based producers and distributors refute this. Neo-Ottoman cool does not register the full dynamics of contingent relations between economy, politics, ideology, and media flows. Our research underscores the region's glocal flexibility and the market articulations overarching Turkey's soft power ambitions, how the drama genre attracts women cross-culturally, and the limits of notions of cultural proximity.
Citation - Scopus: 1
Cultural Identity in 'fragile Communities: Greek Orthodox Minority Media in Turkey
(Ashgate Publishing Ltd, 2014) Yanardağoğlu, Eylem
[Abstract Not Available]
From Television To Internet: Convergence in Television Series in Turkey
(Kadir Has Üniversitesi, 2019) Turhallı, Neval; Yanardağoğlu, Eylem
This study aims to understand the convergence of television series in Turkey as distribution platforms move from television to internet. It adopts qualitative research methods where a number of in-depth interviews were conducted with producers, directors, script writers, content managers and representatives of internet-distributed television platforms working in both mainstream television and web series. The study discusses technological, cultural and economic convergence in television series in turkey in terms of similarities and differences between video on demand and mainstream television. Therefore, original web series of Blu TV, Puhu TV and Netflix are compared with mainstream television series in terms of their production processes. The findings indicate that convergence is evident in the case of series in turkey. Considerable tendency t
Changing Practices in International Broadcasting the Bbc World Service Example
(Ankara Üniversitesi İletişim Fakültesi, 2014) Yanardağoğlu, Eylem
Looking at the history of international broadcasting, one can observe that governments utilised international media as an element of public diplomacy as early as 1930s. Some of the first examples are seen at the BBC (British Broadcasting Corporation) World Service, which runs a Turkish Service since 1939. This research examines the factors that impact on international broadcasting and takes the BBC World Service as an example. It focuses on its Turkish Section in order to consider the changing practices at its language services and explore the influence of the issues such as public diplomacy, technological advances and economic policies on these language services. The BBC World Service and the Turkish section are chosen because they constitute one of the first examples of international broadcasting efforts. The findings are based on data that were collected via in-depth interviews conducted with editors and producers in 2011 at the World Service Central Newsroom and the Turkish Service. This research was funded by TÜBİTAK (the Scientific and Research Council of Turkey) post-doctoral study abroad bursary, at the Communication and Media Research Institute, University of Westminster in London, where the researcher was based as a visiting scholar.
The American Passport in Turkey: National Citizenship in the Age of Transnationalism
(Routledge Journals, Taylor & Francıs Ltd, 2020) Yanardağoğlu, Eylem
[Abstract Not Available]
Kobi'lerin Dijital Dönüşümü: Whatsapp Bu Dönüşümü Kolaylaştıracak Mı? Bir Mikro Kobi Örneği
(2023) Okucu, Fırat; Yanardağoğlu, Eylem
Bu çalışma, Türkiye'de ev geliştirme ürünleri sektöründe çalışanı 10'dan az olan Mikro KOBİ'lerin dijital dönüşümünü incelemektedir. İş amaçları için WhatsApp'ı benimsemelerine odaklanan araştırma, iş akışı üzerindeki etkiyi, dijitalleşmeye bakış açılarını ve dış faktörlerin etkisini araştırıyor. 12 Mikro KOBİ ile yapılan görüşmeler aracılığıyla, bu çalışma yenilik benimseme teorilerinin uygulanabilirliğini incelemektedir. Bulgular, bu sektördeki dijital dönüşümün anlaşılmasına katkıda bulunarak benzer işletmelere, politika yapıcılara ve araştırmacılara fayda sağlıyor. Anahtar Kelimeler:
How Does New Media Affect the Creative Department of Advertising Agencies in Turkey?
(Kadir Has Üniversitesi, 2014) Özdemir, Serpil; Yalkın, Çağrı; Binay Kurultay, Ayşe; Yanardağoğlu, Eylem
Bu çalışmanın amacı, yeni birer reklam mecrası haline dönüşen dijital platformların Türk Reklam Ajanslarının kreatif departmanlarının işleyişine etkilerini araştırmaktır. Reklam sektöründe son yıllarda yaşanan dijital dönüşümün, reklamın en önemli unsuru olan yaratıcılık becerisini nasıl değiştirdiğini, yaratıcı departmanların bu değişimle birlikte nasıl bir dönüşüm yaşadığını incelemektir. Öncelikle reklam tarihinin ve yaratıcılığın tarihsel gelişiminin inceleneceği bu çalışmada yakın zamanda ortaya çıkan geleneksel ajans-dijital ajans ayırımının yaratıcı departmanlarda çalışan reklamcıların iş ve görev tanımlarına nasıl yansıdığnın incelemesi yapılacaktır. Yakın zamanda Türkiye'deki yaratıcı ajansların yapısal değişikliğine dair yapılacak bu çalışma için otuza yakın üst düzey yaratıcı-yöneticilerle derin mülakat yapılması hedeflenmektedir. Farklı ajans türlerinden- Geleneksel ajanslardan, dijital ajanslardan, sosyal medya ajanslarından, entegre ajanslardan seçilmiş yaratıcı reklamcılara üç önemli konu hakkında sorular sorulacaktır: 1. Yeni medya, reklam ajanslarının kreatif departmanlarını yapısal olarak nasıl değiştirdi? Bu deparmanlarda çalışanların iş ve görev tanımlarını değiştirdi mi? Değiştirdiyse nasıl? 2. Yeni medyanın, reklam ajanslarındaki yaratıcı departmanların fonksiyonlarına etkisi ne oldu? Yaratıcı süreci nasıl etkiledi? 3. Yeni medya, yaratıcı ajansların müşterileriyle ilişkilerini hangi yönde etkiledi? Ajanslar arası ilişkileri nasıl yapılandırdı? Bu çalışmanın sonunda hedeflenen, dijital devrimin neden olduğu yeni medyanın ihtiyaçlarına cevap verecek, aynı zamanda geleneksel mecralara etkin yaratıcı çözümler sunan en etkili yaratıcı departmanın tarifini yaparak yakın geleceğin ideal reklam ajanslarıyla ilgili öngörüler geliştirmektir.
Violence 2.0: Using Social Media for Radical Propaganda
(Kadir Has Üniversitesi, 2016) Ellabban, Mohamed; Yanardağoğlu, Eylem
When those who claim power attempt to oppress those who don't, violence is no longer an unlikely response. It is used as a means to resist and fight against submission to the power. To strengthen their position as the sole and rightful authority, powers usually resort to media to act as their tool of influence on people's perception. As the world change, authorities do as well. These ideological regimes start to adapt new technologies such as the internet instead or in compliment to the old traditional media. New techniques are then used but for the same old goals; influence and sometimes harassment of peoples' minds. But social media has proven that it can be different. It cannot be fully controlled, and its basic fundamental concept is that enables people to share and connect with each other, with a minimum presence of gatekeepers. This has allowed social media to be a field where any idea can flourish, even violent ones. This dissertation shows how violent groups can use social media to propagate their causes. Moreover, it contains a case study of a radical violent group that exploits digital propaganda experts to achieve its communication, operational, and strategic goals.
Covering Turkey: the Dilemmas of Foreign Correspondents Between the Desk and the Field
(Galatasaray Üniversitesi İletişim Fakültesi, 2014) Yanardağoğlu, Eylem
In the last decade, Turkey’s appeal for international news organizations has risen dramatically. In 1991, there were 85 accredited foreign reporters based in Turkey, the number was recorded as 145 in 2000, 200 in 2005. At the end of 2013, there were 317 accredited members of the foreign media, working for 284 different media organizations. This study accounts for the noticeable increase in the number of foreign correspondents in Turkey. By analyzing data collected via 20 in-depth interviews and online questionnaires, it offers insight on the personal and professional characteristics and practices of foreign journalists covering Turkey. The findings suggest that correspondents “feel responsible” for explaining the complexities in Turkey for their audiences, highlighting the dilemmas between the “desk” and the “field”. They also indicate that Istanbul as an emerging global city does in its own right attracts new media connections.
Uluslararası İletişim ve Kamu Diplomasisi: Bbc Dünya Servisi Haber Merkezi Örneği
(Ankara Hacı Bayram Veli Üniversitesi İletişim Fakültesi, 2014) Yanardağoğlu, Eylem
Yirminci yüzyıldan başlayarak, devletlerin uluslararası alanda kamuoyu oluşturmanın önemine verdikleri değere paralel olarak ulus-ötesi yayıncılığa verdikleri önemin de arttığı gözlemlenmektedir. Bu bağlamda, genellikle uluslararası ilişkilerin alt alanı olarak görülen kamu diplomasisi, İkinci Dünya Savaşı’yla beraber bir iletişim stratejisi olarak önem kazanmıştır. Bu makale, uluslararası yayıncılık ve habercilik alanındaki ilk faaliyetlerin görüldüğü BBC Dünya Servisi’ni incelemekte, uluslararası iletişimin siyasi, teknolojik ve ekonomik etmenlerden dolayı değişen çalışma prensipleriyle kamu diplomasisi arasındaki ilişkiyi burada çalışan gazetecilerin deneyim ve görüşleriyle ele almaktadır. Bu makalede sunulan veriler BBC Dünya Servisi’nde 2011 ve 2012 yıllarında yapılan yerinde gözlem ve derinlemesine mülakatlara dayanmaktadır. Mülakatlar sonucu elde edilen bulgular, BBC Dünya Servisi’nde çalışan gazetecilerin kurumun haber kültürünün, BBC’den beklenen kamu diplomasisi fonksiyonuyla çelişmediğine inandıklarını, çünkü gerçek kamu diplomasisi hizmetinin “iyi gazetecilik” yapmak olduğunu düşündüklerine işaret etmektedir.
Yeni Medya ve Kullanıcı Türevli İçerik: Dokuz8haber Sitesi Örneğinde Yurttaş Gazeteciliği Üzerine Etnografik Bir İnceleme
(Uluslararası Kıbrıs Üniversitesi, 2015) Yanardağoğlu, Eylem
[Abstract Not Available]
Limited Effects of Social Media and Relevance of Opinion Leader Theory on Arab Spring: the Case of Tunisia and Egypt
(Kadir Has Üniversitesi, 2016) Sarıkaya, Tugay; Yanardağoğlu, Eylem
According to The World Bank in 2009 internet usage in Tunisia was 34.1% (The World Bank 2009). Tunisia has been considered where Arab Spring started but it has not internet users as much as most of Middle East and European countries. Therefore regarding to numbers how it is possible to make strong connection between social media and uprisings. On 17 December 2010 Mohammed Bouazizi set himself on fire and started uprisings in North Africa and Middle East. By this incident suppressed people of nations found opportunities to be union and rebel against their regimes. These uprisings created domino effects and spread to the other nations one by one in Egypt Libya and Yemen. As classical media was under government control how people in Tunisia found opportunity to revolt against their government? At that point study of Katz and Lazarsfeld (1955) about limited effects of media and importance of opinion leaders are important to evaluate the situation during uprisings. When uprising started in Tunisia participation of rural people and people without internet show that Arab Spring is merely more than effects of social media platforms (Mabrouk 201 1). Purpose of the research is to understand limited effects of social media platforms and relevance of theory of opinion leader (1955) in Tunisia and Egypt. The research merely tries to highlight limited effect of social media platforms in Tunisia and Egypt and focus on opinion leaders in offline communities in order to understand what was behind uprisings besides social media platforms.
Trust Factor in Online Health Communication: Approach of Users To News Sites in Turkey
(Kadir Has Üniversitesi, 2019) Çakır, Okan; Yanardağoğlu, Eylem
The aim of this research is to comprehend the internet users' perception of trust towards health news on the web while seeking medical information in Turkey. Thus, the purpose is to emphasize the effect of new media in health communication. For that purpose, the researcher conducted an online survey among 201 internet users in Turkey. To investigate the current situation and challenges in related industries on the web, 5 online interviews were conducted with two persons from hospital sites, two persons from news sites and one person from Google. The findings of the research enabled the researcher to define the approach of internet users in Turkey towards online health information seeking. The data were limited to online survey results and the online interviews that the researcher had designed. The conclusions obtained in this context are exemplary findings to define trust issues online health communication in Turkey.
Elusive Citizenship: Media, Minorities and Freedom of Communication in Turkey in the Last Decade
(Galatasaray Üniversitesi İletişim Fakültesi, 2013) Yanardağoğlu, Eylem
This paper is based on a presentation delivered at St Antony’s College, University of Oxford on 21st of May 2012 as part of the Seminar Series “Authority, Censorship and Subversion in Turkey: Culture and Society in the AKP Years”. It reviews the developments that took place in realm of freedom of communication and media in the last decade.1 Through interviews with editors and journalists, this presentation demonstrates that the exercise of democratic citizenship through the media and freedom of communication in Turkey is inversely correlated to deepening of AKP’s power in governance.
Foreign Correspondents in Turkey Between the Home and Host Agendas
(Taylor & Francis Inc, 2014) Yanardağoğlu, Eylem; Tiliç, L. Dogan
[Abstract Not Available]
Türkiye'deki Üniversite Kütüphanelerinin Mobil Geleceği
(Kadir Has Üniversitesi, 2014) Kubat, Gülçin; Yanardağoğlu, Eylem
Mobil telefonlar konuşmanın çok ötesinde işlevlere sahip mobil bilgisayarlar haline geldiklerinden eğitim, ticaret başta olmak üzere pek çok sektör mobil teknolojilere uyum sağlamak için yeni yapılanmalara gitmektedir. Cisco‟ya göre 2015 yılı sonunda kablosuz internet sabit geniş bant interneti geride bırakacaktır. Küresel mobil veri trafiği her sene ikiye katlanmaktadır. Bilgi toplumunda bilginin değerli bir meta haline gelmesi üniversitelerin bir şirket gibi maddi değer üreten kurumlar şeklinde algılanması sonucunu doğurmuştur. Bugün rutininde ağ üzerinde veri üretip paylaşan akademinin ihtiyaç duyduğu araştırma desteğinin de ağ üzerinde olması önemlidir. Üniversite kütüphanelerinin varlık nedenlerinden biri olan araştırma desteğinin mobil teknolojilere adaptasyonu 2007‟de Iphone cihazının piyasaya sunulmasıyla yaygınlık kazanmıştır. Dünyada üniversite kütüphanelerinin önemli bir kısmı internet siteleri kadar mükemmel mobil web siteleri sunmaktadır. Ayrı mobil web sitesi veya site uygulaması, mobil katalog, mobil uyumlu veritabanları, QR kodlar, Arttırılmış Gerçeklik (AR) uygulamaları, SMS referans hizmeti üniversite kütüphanelerinde sunulan yaygın mobil hizmetlerdir. Temel kütüphane hizmetlerinin mobilden verilebiliyor olması geleceğin üniversite kütüphanesi modelinin mobil kütüphane olacağı görüşünü doğrular niteliktedir. Dünyada yaygın bir eğilim olan mobil bilgi hizmetlerinin Türkiye‟deki üniversite kütüphanelerinde varlığını araştırmak, uygulamalarını ortaya koymak amacıyla rastgele 7 bölgeyi temsilen vakıf ve devlet üniversitesi kütüphanelerinden oluşan 30 merkez kütüphane örneklem olarak seçilmiştir. Veri toplamak için 28 sorudan oluşan elektronik bir anket kütüphane yöneticilerine e-posta ile yöneltilmiştir. Sorular dünyada üniversite kütüphanelerinde sunulmakta olan mobil hizmetlere dayanarak hazırlanmıştır. Araştırma sonucunda Türkiye‟de üniversite kütüphanelerinde mobil teknolojilere yönelik hizmetler veya konuya gösterilen önemin dünyayla yakın bir seviyede olduğu tesbit edilmiştir. Ayrıca ilk kez bu çalışmada bugüne değin literatürde sadece bina, bütçe, personel, koleksiyon, kullanıcı şeklinde 5 öğe olarak ifade edilen kütüphane öğelerine, teknoloji ve internetin etkisiyle hizmetlerde yaşanan dönüşüm nedeniyle, „Bilgi ve iletişim Teknolojileri(BĠT Altyapı) Altyapı‟ maddesinin bir öğe olarak eklenmesinin zorunluluğu vurgulanmıştır.
News Readers' Perception of Clickbait News
(Kadir Has Üniversitesi, 2019) Karaca, Anıl; Yanardağoğlu, Eylem
This thesis is aimed to reveal the impact of the clickbait content to online news readers. Study focuses on the readers' perception of the clickbait and analyzes their behavior to these content and examines how they interact with these news. To understand these effects, study has three research sections made of interviews and survey analysis. First part is an online, quantitative survey research. Attendees answer questions regarding their habits of consuming news, the mediums they use to consume news and their perception of clickbait content. On the second, qualitative part of the research, attendees who also participated the previous survey explain their interaction with clickbait content via open ended answers. In the last part, which includes the results of the interviews, two digital news outlet executives and an anti-clickbait initiative manager share their experiences with the clickbait content and commentate on the background process of the creation of these content. By scrutinising the environment of digital news and online news readers' remarks, this thesis offers a perspective of the clickbait awareness in Turkish news reader audience and how they interact with these type of content.
The Significant Challenges Preventing Digital Newsrooms in Turkey From Adapting To New Media
(Kadir Has Üniversitesi, 2017) Kılıç, Şükrü Oktay; Yanardağoğlu, Eylem
The purpose of this thesis is to reveal the significant challenges that digital newsrooms in Turkey have been facing to adapt to newly emerging organisational structures technologies platforms tools storytelling techniques and business models in new media environment. This study scrutinises how production distribution and consumption of online news content have evolved from 1996 to present with the emergence of the internet social media and related technological advancements in chronological order by going through previously published researches and interviews done with journalists. Face-to-face interviews conducted with selected media experts editor-in-chiefs and news editors working in online newsrooms of major news media outlets show that both traditional and digital-born news media in Turkey have been having a hard time keeping up with the needs of ever-changing digital media landscape. The significant challenges preventing digital newsrooms of major media organisations in Turkey from adapting to new media are examined under four main topics which are the business models journalists media owners and current state of political environment in the country.
' Media Tools in the ' Museums the Study Case of Istanbul Modern
(Kadir Has Üniversitesi, 2014) Bayrak, Ayça; Yanardağoğlu, Eylem
Technology and the individual have a reciprocal and transformative relation and the area, which is affected by this relation, is more sophisticated than the idea that technology is shaping the society. To understand the sophistication of the relation between technology and the society; historical, cultural, economic and sociologic dimensions should be considered rather than "techno-deterministic" descriptions for the topic. In order to express the developments in the area of media; the concept "new media", of which its definition and its specifications are still debated for its aspects such as interactivity and empowering the democracy, should be considered in a critical way. The museums are an important part of the cultural life; and the restructuring of the museums in parallel to technological developments should be evaluated in the axis of "New Museology" with the above critical perspective. In this research, it is aimed to understand the effects and the contributions of the "New Media" tools to the user experience in "New Museums", where the main focal point is shifted from the exhibited objects to the visitors. For this, the case study of the Istanbul Museum of Modern Art was examined; a survey about the awareness and the use of "New Media" tools among the visitors of the museum was done. The "New Media" tools in Istanbul Museum of Modern Art have been reevaluated in the axis of "New Museology" according to the visitor surveys.
Highly Educated People's Approaches To News on New Media
(Kadir Has Üniversitesi, 2019) Baş, Dilara Eldaş; Yanardağoğlu, Eylem
Bu tez, sorumluluk almaya ve sorgulamaya gönüllü iyi eğitimli kişilerin özellikle haber sitelerinde yayınlanan içeriklere karşı yaklaşımlarını ortaya koymayı amaçlamaktadır. Bu bağlamda, yüksek eğitimli 25 kişiye 11 soru modeli yöneltilmiştir. Bulgulara göre, başlangıç seviyesindekilerin ve bazı ilerlemeye başlama seviyesindekilerin durumları bir cümleyle özetlenebilir: "Sorgularlarken ilk gördüklerinden fazla etkinleniyorlar." Medya okuryazarlığı ile ilgilenen bu kişiler en çok haber siteleri, internet blogları ve forumları, ve TV haber programları arasında geziniyor olabilir. Ancak yine de sıra bilgiyi değerlendirmeye gelince; ilk bakışta gördüklerine dayanarak, okuyup sorgulama yetenekleri ile bakıp hızlı karar verme tarafları kolayca yer değiştirebiliyor. Bu bulgu, eğitimli insanlar arasında görsel-şekil değerlerinin, yaygın inancın aksine, hala kelimelerden daha önemli olduğunu göstermektedir. Anahtar Kelimeler: Dijital Medya Okuryazarlığı, Yeni Medya, İnternet haberleri, İnternet Reklamları, Doğal Reklam, Haber Doğrulama, Tık Tuzağı, Manipülasyon, Sahte Haber, Görsel Okuryazarlık This thesis aims to reveal approaches of well-educated people who are willing to take responsibility and interrogate, especially to the contents published in news websites. In this context, 11 questions modal were asked to 25 highly educated people. According to the findings, positions of beginners and some emerged levels can be summed up in one sentence: "They are over-impressed by what it is seen first while interrogating." Those media literacy concerned people may be most able to flit between news websites, Internet blogs and forums, and TV news programs. But still when it comes to evaluating information, they can easily substitute their reading and questioning the ability to their looking and easy-deciding part according to what they see at first glance. It shows that the visual-shape values still moreover important than words among educated people contrary to popular belief. Key Words: Digital Media Literacy, New Media, Internet news, Internet Advertorial, Native Advertising, Fact-Checking, Click-Bait, Manipulation, Fake News, Visual Literacy