Siyaset Bilimi ve Kamu Yönetimi Bölümü Koleksiyonu

Permanent URI for this collectionhttps://hdl.handle.net/20.500.12469/59

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Browsing Siyaset Bilimi ve Kamu Yönetimi Bölümü Koleksiyonu by browse.metadata.publisher "Palgrave Macmillan Ltd."

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    Article
    Citation - Scopus: 4
    Entrenching Geopolitical Imaginations: Brand(ing) Turkey Through Orhan Pamuk
    (Palgrave Macmillan Ltd., 2020) Yalkın, Çağrı; Yanık, Lerna K.
    This study focuses on how through consumers the market reproduces a discourse that aligns with the political and the cultural spheres. By drawing on fields of production and consumption we turn to how both Turkey as a nation-brand and Orhan Pamuk as a cultural producer are produced and consumed at the nexus of political and cultural fields. Based on the analysis of data comprising of interviews with Orhan Pamuk and Amazon consumer reviews of his work we argue that the consumers of Pamuk’s works duplicate and reiterate dualities that have come to represent Turkey. This highlights the role of cultural products as nation-brand makers and the markets as where arts and politics intersect. We suggest that cultural products serve as vehicles through which existing perceptions and real and perceived global political hierarchies are reproduced. © 2018 Springer Nature Limited.
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    Citation - WoS: 5
    Citation - Scopus: 4
    A New China: Media Portrayal of Chinese Mega-Cities
    (Palgrave Macmillan Ltd., 2015) Sevin, Efe; Bjorner, Emma
    During the last two decades China has started to leave its closed-door policies in the international arena behind and has shown signs of participating in the global economy. Politically and economically China has been developing further relations with the rest of the world. The country points to its mega-cities in its official 5-year plans to facilitate and execute the outreach attempts. In this article we analyze the media representations of two of these mega-cities - Beijing and Shenzhen - with the objective of understanding how their brand images are portrayed and whether these portrayals are in line with the Chinese objectives. We focus on the media representations by arguing that international print media is a crucial platform that has the potential to influence the brand reception of audiences. Consequently we analyze the volume and subject of Beijing and Shenzhen in English language Chinese and international print media outlets. We evaluate the coverage through a place branding framework. The findings of this research suggest the low-level and narrow coverage of the print media hinders the potential of these cities to become world-renowned centers and help facilitate Chinese interaction with the rest of the world.