Lisansüstü Eğitim Enstitüsü

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Browsing Lisansüstü Eğitim Enstitüsü by Subject "55-65 Years Old Women"

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    Master Thesis
    Facebook usage for the women between the ages 55-65 years old
    (Kadir Has Üniversitesi, 2016) Yanardağoğlu, Eylem; Yanardağoğlu, Eylem
    The current study investigates the special in-group dynamics of women between 55-65 years, and demonstrates the need for "Facebook usage" for that specific age group. The research question assesses the reasons behind the Facebook usage need and intention, for the women between 55-65 years. It is true that the underlying reasons behind social media usage is related to many sociologic and psychological factors, and the Facebook usage of women aged between 55-65 can only be explained by first examining the sociologic and psychological needs of the women in the group. The current study is important at the point of being the first study in Turkey, which especially focuses on the social media usage of middle-aged women, rather than focusing on the social media usage trends among youth, and which investigates the underlying hidden reasons behind Facebook usage. In the scope of the research, interviews are conducted with 15 participants and the results are investigated by sentiment and qualitative analysis. Participants are 55-65 year old women and in addition to that conducted with 10 participant 18-35 year old women for comparison. According to the results of the study, it is found out that women aged between 55 and 65 mainly use Facebook for the reasons of self-actualization, socialization and self-valuation. In addition, even though the middle aged women use Facebook in the same amount or less than the young people, they attach a higher meaning on Facebook. It can also be said that women in 55-65 age group relate Facebook with their self-identity.