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  • Hamurgers and hand-holding: Mcdonald's in Turkey 

    Authors:Üçer, Nur
    Publisher and Date:(Kadir Has University, 2012)
    Many countries are associated with the brands that they produce in this age among these brands. There are not only the consumption goods but also the brands of food and beverage. One of the best examples to the issue is that McDonald.s is the brand that comes to mind first when said America. This thesis of which subject is based on the effect of fast food culture and especially theeffects of McDonald.s which has a leading role in this change on local food cultures. This work also includes a ...