Browsing by Subject "Ürün Yeniliği"
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Publisher and Date:(Kadir Has University, 2018)Today, innovation is the most decisive factor for companies to grow and gain competitive edge in the market. In particular, firms support a product innovation policy in order to be permanent in the market. Product innovation refers to the emergence of new products and the development of existing products. By means of companies' product innovation reduces expenditure; new customers win and make high profits. AHP Method with a numerical example to evaluate the projects in this system. Organizational, ...