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  • The factors that influence the transformation of a regular user to a youtube celebrity 

    Authors:Kahraman, Ninsu
    Publisher and Date:(Kadir Has University, 2016)
    The purpose of this research is to explain the factors that are efficient for being a YouTube celebrity rather than a regular user of YouTube. The goal is to show that YouTube users have something in common while creating their content. Since YouTube recently became a business opportunity in Turkey it has users attention. To identify patterns among YouTube content creators i made interviews with them. Then analyze the findings and created the path of being YouTube celebrity.