Yeniaras, Volkan

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Yeniaras, Volkan
V.,Yeniaras
V. Yeniaras
Volkan, Yeniaras
Yeniaras, Volkan
V.,Yeniaras
V. Yeniaras
Volkan, Yeniaras
Yeniaras,V.
Job Title
Dr. Öğr. Üyesi
Email Address
Volkan.yenıaras@khas.edu.tr
Main Affiliation
Business Administration
Status
Former Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID

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Scholarly Output

9

Articles

7

Citation Count

0

Supervised Theses

2

Filters

2014 - 20164
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Now showing 1 - 4 of 4
  • Thumbnail Image
    Article
    Citation - Scopus: 8
    Uncovering the Relationship Between Materialism, Status Consumption and Impulsive Buying: Newfound Status of Islamists in Turkey
    (Universitatea Babes-Bolyai, Catedra de Filosofie Sistematica, 2016) Yeniaras,V.; Yeniaras, Volkan; Business Administration
    Islam is often associated with anti-consumerism. This study, suggests that a new elite with explicitly Islamist dispositions is being constructed in Turkey and aims to provide evidence that these elites build their identity through consumption that reflects its newfound status which leads to impulsive buying. This paper investigates the relationship of materialism to impulsive buying and the mediating role of status consumption on this association. To analyse whether the new elites differ from the general public in their consumption preferences, two sets of data were collected from a judgmental sample of 267 individuals with explicit Islamist dispositions and a stratified random sample of 413. The results provide empirical evidence to suggest that motivated by materialistic values, the explicitly Islamist individuals with high status consumption tendencies are likely to buy products/services impulsively. © SACRI.
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    Article
    Citation - Scopus: 28
    Redefining Confidence for Consumer Behavior Research
    (Wiley-Liss Inc., 2014) Simintiras, Antonis Constantinou; Yeniaras, Volkan; Yeniaras, Volkan; Oney, Emrah; Bahia, Tajinder Kaur; Business Administration
    Although quintessential to market exchange and trade, consumer confidence evokes little interest from marketing scholars, and largely persists as an untapped dimension in consumer behavior research. Nevertheless, the dearth of confidence research provides a most useful foundation for investigating how it is both relevant and informative to the study of consumer decision making and behavior. Following a comprehensive review of the theoretical foundations of confidence, an integrated conceptualization is mapped out, and examples of consumer behavior research areas deemed to benefit from a more honed study of confidence are highlighted.
  • Thumbnail Image
    Article
    Citation - WoS: 5
    Uncovering the Relationship Between Materialism Status Consumption and Impulsive Buying: Newfound Status of Islamists in Turke
    (Univ Babes-Bolyai, 2016) Yeniaras, Volkan; Yeniaras, Volkan; Business Administration
    Islam is often associated with anti-consumerism. This study suggests that a new elite with explicitly Islamist dispositions is being constructed in Turkey and aims to provide evidence that these elites build their identity through consumption that reflects its newfound status which leads to impulsive buying. This paper investigates the relationship of materialism to impulsive buying and the mediating role of status consumption on this association. To analyse whether the new elites differ from the general public in their consumption preferences two sets of data were collected from a judgmental sample of 267 individuals with explicit Islamist dispositions and a stratified random sample of 413. The results provide empirical evidence to suggest that motivated by materialistic values the explicitly Islamist individuals with high status consumption tendencies are likely to buy products/services impulsively.
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    Article
    Citation - WoS: 0
    The Relationship Between Muslim Religiosity Price-Value Consciousness Impulsive Buying Tendency and Post-Purchase Regret: a Moderation Analysis
    (Bilgesel Yayincilik San & Tic Ltd, 2014) Akarsu, Tuğra Nazlı; Yeniaras, Volkan; Yeniaras, Volkan; Business Administration
    Religion has been considered an inseparable part of culture. There is a considerable amount of research examining the relationship between religious affiliation and consumer behavior. Although past studies have confirmed that the religiosity and religious affiliation has an influence on consumers' consumption patterns scholars have focused on some specific aspects of consumer behavior such as shopping orientation media usage or purchasing behavior. To contribute new dimensions into the consumer behavior literature this study makes an attempt to examine how price and value consciousness effects: (1) impulsive buying tendency and (2) post-purchase regret regarding the transaction given Muslim religiosity via the use of moderation analyses in the specifics of a well-known religious congregation. To test the hypotheses the structural equation modeling was used to analyze data obtained from a judgmental sample of 235. Results demonstrated that religiosity has a statistically significant moderating effect on impulsive buying tendency and post-purchase regret.