Vatıkıotıs, Panteleımon

Profile Picture
Name Variants
Vatıkıotıs, Panteleımon
P.,Vatıkıotıs
P. Vatıkıotıs
Panteleımon, Vatıkıotıs
Vatikiotis, Panteleimon
P.,Vatikiotis
P. Vatikiotis
Panteleimon, Vatikiotis
Vatikiotis, Pantelis
Vatikiotis, Pantelis
Job Title
Dr. Öğr. Üyesi
Email Address
Pantelıs.vatıkıotıs@khas.edu.tr
Main Affiliation
New Media
Status
Former Staff
Website
ORCID ID
Scopus Author ID
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
Scholarly Output

4

Articles

1

Citation Count

0

Supervised Theses

3

Filters

20191
Reset filters

Settings

Author: Beşli, BersuSubject: Dijital Tüketici Etkileşimi

Scholarly Output Search Results

Now showing 1 - 1 of 1
  • Thumbnail Image
    Master Thesis
    What Should Ott Brands Post To Engage With Consumers on Instagram?
    (Kadir Has Üniversitesi, 2019) Beşli, Bersu; Vatıkıotıs, Panteleımon; Vatikiotis, Pantelis
    This study analyzes the most engaging content categories on Instagram. In order to understand and analyze the digital consumer engagement, Instagram content shared by two OTT brands, Netflix and BluTV will be examined. The aim of the study is to introduce an understanding on what factors indicate the essentials of a branded Instagram content created as a digital content marketing effort of an OTT brand in terms of digital consumer engagement by means of relational content analysis. The analysis takes the digital engagement metrics as a consumer feedback on the brands available on the branded Instagram content. This thesis tries to indicate whether the entrance of a new perception of social networking sites brings the brand - consumer interactivity notion to digital content marketing processes. The purpose of this thesis is to understand how should brands produce their content on Instagram in order to create high levels of digital consumer engagement. It aims to see which category of content determines the influence of the interactivity in Instagram marketing by picking two brands in OTT industry