De Kervenoael, Canan Jouan

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De Kervenoael, Canan Jouan
C.,De Kervenoael
C. J. De Kervenoael
Canan Jouan, De Kervenoael
De Kervenoael, Canan Jouan
C.,De Kervenoael
C. J. De Kervenoael
Canan Jouan, De Kervenoael
De Kervenoael, Ronan
Job Title
Doç. Dr.
Email Address
Canan.yıldırım@khas.edu.tr
Main Affiliation
International Trade and Finance
Status
Former Staff
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Scholarly Output

3

Articles

2

Citation Count

0

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0

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2011 - 20122
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Author: De Kervenoael, Canan JouanHas files: false

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    Article
    Citation - WoS: 0
    Web Designers, Social E-Value Creation and E-Business Planning: Understanding Resistance From Conflicting Demands
    (Igi Global, 2012) De Kervenoael, Ronan; A. Bısson, Chrıstophe Louıs; Bisson, Christophe; De Kervenoael, Canan Jouan; Palmer, Mark; Management Information Systems; International Trade and Finance
    This chapter investigates the conflicting demands faced by web designers in the development of social e-atmospherics that aim to encourage e-value creation, thus strengthening and prolonging market planning strategies. While recent studies have shown that significant shifts are occurring concerning the importance of users' generated content by way of social e-communication tools (e.g. blogs), these trends are also creating expectations that social and cultural cues ought to become a greater part of e-atmospherics and e-business strategies. Yet, there is growing evidence that organizations are resisting such efforts, fearing that they will lose control of their e-marketing strategy. This chapter contributes to the theory and literature on online cross-cultural understanding and the impact website designers (meso-level) can have on improving the sustainability of e-business planning, departing from recent studies that focus mainly on firms' e-business plans (macro-level) or final consumers (micro-level). A second contribution is made with respect to online behavior regarding the advancement of technologies that facilitate the development and shaping of new social e-atmospherics that affect users' behavior and long term e-business strategies through the avoidance of traditional, formal decision making processes and marketing strategy mechanisms implemented by firms. These issues have been highlighted in the literature on the co-production and co-creation of value, which few organizations have thus far integrated in their strategic and pragmatic e-business plans. Drawing upon fifteen online interviews with web designers in the USA, as key non-institutional actors at the meso-level who are developing what future websites will be like, this chapter analyzes ways in which identifying points of resistance and conflicting demands can lead to engagement with the debate over the online co-creation of value and more sustainable future e-business planning. A number of points of resistance to the inclusion of more e-social atmospherics are identified, and the implications for web designers' roles and web design planning are discussed along with the limitations of the study and potential future research for e-business studies.
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    Book Part
    Citation - Scopus: 0
    Are Web Designers Resisting the Inclusion of Social Cues When Creating Website's User Interface?
    (IGI Global, 2011) De Kervenoael, Ronan; De Kervenoael, Canan Jouan; Bisson, Christophe; A. Bısson, Chrıstophe Louıs; Mark Palmer, Mark; Management Information Systems; International Trade and Finance
    Using the resistance literature as an underpinning theoretical framework this chapter analyzes how Web designers through their daily practices (i) adopt recursive adaptive and resisting behavior regarding the inclusion of social cues online and (ii) shape the socio-technical power relationship between designers and other stakeholders. Five vignettes in the form of case studies with expert individual Web designers are used. Findings point out at three types of emerging resistance namely: market driven resistance ideological resistance and functional resistance. In addition a series of propositions are provided linking the various themes. Furthermore the authors suggest that stratification in Web designers' type is occurring and that resistance offers a novel lens to analyze the debate. © 2012 IGI Global.