Kozak, Metin

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Name Variants
KOZAK, Metin
M. Kozak
K.,Metin
K., Metin
Kozak, Metin
Kozak, M.
METIN KOZAK
Kozak, METIN
Kozak,Metin
Kozak,M.
Metin, Kozak
Metin KOZAK
KOZAK, METIN
Kozak M.
Metin Kozak
Job Title
Prof. Dr.
Email Address
metin.kozak@khas.edu.tr
Main Affiliation
Advertising
Status
Website
ORCID ID
0000-0002-9866-7529
Scopus Author ID
7102680984
Turkish CoHE Profile ID
Google Scholar ID
WoS Researcher ID
H-8361-2019
Scholarly Output

54

Articles

42

Citation Count

207

Supervised Theses

0

Filters

2022 - 20243
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Type: Book

Scholarly Output Search Results

Now showing 1 - 3 of 3
  • Thumbnail Image
    Book
    Citation - Scopus: 2
    Handbook on Tourism, Public Health and Wellbeing
    (Edward Elgar Publishing Ltd., 2022) Nunkoo, R.; Kozak, Metin; Wen, J.; Kozak, Metin
    In a time of rapid change for travel-related health interventions, this timely Handbook offers critical insights into the interrelationship between tourism, public health, and the wellbeing of local communities and tourists. Written with a global audience in mind, it features cutting-edge interdisciplinary research conducted by leading academics in tourism, public health, wellbeing, and social welfare. Investigating the nexus between tourism and public health in an era of globalisation, tourism growth and COVID-19, this incisive Handbook rethinks the role of tourism in contemporary society. Chapters explore issues from medical tourism, spiritual health, and sustainability to wellness, social development, and disease outbreaks, providing key insights that will assist diverse stakeholders to better navigate this uniquely challenging time in travel and health promotion. The Handbook addresses the growing risks of international travel and considers how the tourism industry might evolve in the wake of COVID-19 and other crises afflicting modern society. Cross-disciplinary in scope, this dynamic Handbook makes a crucial contribution to the literature on the consequences of tourism for public health. Its novel analyses of topics related to tourism, public health, wellbeing, and social welfare will be of significant benefit to tourism stakeholders, healthcare practitioners and policymakers. © All rights reserved.
  • Thumbnail Image
    Book
    Citation - Scopus: 0
    International Case Studies in Tourism Marketing
    (Taylor and Francis, 2022) Kozak, Metin; Kozak, Metin
    This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike. © 2022 selection and editorial matter, Gürhan Aktaş and Metin Kozak; individual chapters, the contributors.
  • Thumbnail Image
    Book
    Citation - Scopus: 0
    International Case Studies in Event Management
    (Taylor and Francis, 2024) Mair,J.; Kozak, Metin; Aktaş,G.; Kozak,M.
    This international case study book provides 27 expertly curated case studies on the topic of events management, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. Embellished with questions, diagrams and data throughout, these case studies have been developed by industry experts and practitioners with the aim of creating a more interactive teaching experience focused on ‘real world’ scenarios within the events industry. Each case study is logically structured and includes an aim and objectives, expected learning outcomes, required background knowledge, steps of implementation in class or online, as well as suggestions for further reading resources. Topics covered range from macro impacts of events on destinations to success criteria in event operations, with the aim of preparing future professionals and equipping them with the necessary skills and competencies to succeed within the events industry. Easy to use and international in scope, this volume is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike. © 2024 selection and editorial matter, Judith Mair, Gürhan Aktaş and Metin Kozak; individual chapters, the contributors.