Social Media Integration in Higher Education Cross-Course Google Plus Integration Shown in the Example of a Master's Degree Course in Management

Abstract

Nearly all web services can be adapted for educational use Although some nistructors do use social media for their courses privacy concerns always throttle the 'need' of instructors for social media. Google Plus seems to offer the possibility to overcome this privacy issue in using a methodology to group one's contacts. The course concept shown in this contribution offers a concrete approach for integrating Google Plus functionalities in higher education and benefiting from cross-course interaction. The results of the forthcoming analysis will show advantages and potential for improvement both of the system and the use of it in higher education. (C) 2012 Published by Elsevier Ltd.