Browsing by Author "Şensoy, K.S."
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Detection of Click Spamming in Mobile Advertising
Kaya, S.Ş.; Çavdaroğlu, B.; Şensoy, K.S. (Springer Science and Business Media B.V., 2020)Most of the marketing expenditures in mobile advertising are conducted through real-time bidding (RTB) marketplaces, in which ad spaces of the sellers (publishers) are auctioned for the impression of the buyers’ (advertisers) ...