Browsing by Author "Albarracin, Dolores"
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How people can become persuaded by weak messages presented by credible communicators: Not all sleeper effects are created equal
Albarracin, Dolores; Kumkale, Gökçe Tarcan; Vento, Patrick Poyner-Del (Academic Press Inc Elsevier Science, 2017)The sleeper effect has been proposed to describe temporal changes in persuasion for messages associated with noncredible sources. The present research introduces a new kind of sleeper effect denoting increases in persuasion ...