Browsing by Author "Küçükbatır, Merve"
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The adoption and influences of big data in tourism industry in Turkey
Küçükbatır, Merve (Kadir Has Üniversitesi, 2018)The adoption Today’s common belief on big data says all sorts of industries will become much more efficient through the data-driven evidence. The tourism industry is one of those industries which thrive on information. ...